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Research Collection School Of Computing and Information Systems

2010

Social network

Articles 1 - 3 of 3

Full-Text Articles in Databases and Information Systems

A Heuristic Algorithm For Trust-Oriented Service Provider Selection In Complex Social Networks, Guanfeng Liu, Yan Wang, Mehmet A. Orgun, Ee Peng Lim Jul 2010

A Heuristic Algorithm For Trust-Oriented Service Provider Selection In Complex Social Networks, Guanfeng Liu, Yan Wang, Mehmet A. Orgun, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In a service-oriented online social network consisting of service providers and consumers, a service consumer can search trustworthy service providers via the social network. This requires the evaluation of the trustworthiness of a service provider along a certain social trust path from the service consumer to the service provider. However, there are usually many social trust paths between participants in social networks. Thus, a challenging problem is which social trust path is the optimal one that can yield the most trustworthy evaluation result. In this paper, we first present a novel complex social network structure and a new concept, Quality …


Stevent: Spatio-Temporal Event Model For Social Network Discovery, Hady W. Lauw, Ee Peng Lim, Hwee Hwa Pang, Teck-Tim Tan Jun 2010

Stevent: Spatio-Temporal Event Model For Social Network Discovery, Hady W. Lauw, Ee Peng Lim, Hwee Hwa Pang, Teck-Tim Tan

Research Collection School Of Computing and Information Systems

Spatio-temporal data concerning the movement of individuals over space and time contains latent information on the associations among these individuals. Sources of spatio-temporal data include usage logs of mobile and Internet technologies. This article defines a spatio-temporal event by the co-occurrences among individuals that indicate potential associations among them. Each spatio-temporal event is assigned a weight based on the precision and uniqueness of the event. By aggregating the weights of events relating two individuals, we can determine the strength of association between them. We conduct extensive experimentation to investigate both the efficacy of the proposed model as well as the …


Homophily In The Digital World: A Livejournal Case Study, Hady W. Lauw, John C. Shafer, Rakesh Agrawal, Alexandros Ntoulas Mar 2010

Homophily In The Digital World: A Livejournal Case Study, Hady W. Lauw, John C. Shafer, Rakesh Agrawal, Alexandros Ntoulas

Research Collection School Of Computing and Information Systems

Are two users more likely to be friends if they share common interests? Are two users more likely to share common interests if they're friends? The authors study the phenomenon of homophily in the digital world by answering these central questions. Unlike the physical world, the digital world doesn't impose any geographic or organizational constraints on friendships. So, although online friends might share common interests, a priori there's no reason to believe that two users with common interests are more likely to be friends. Using data from LiveJournal, the authors show that the answer to both questions is yes.