Databases and Information Systems Commons^™

From Tapes To Bits: The Changing Landscape Of Broadcasting, Veronika M. Megler, Luis Estrada

Veronika M. Megler

For more than a decade, IBM has been a leader in digital media technology, helping broadcast companies worldwide transition from analog to digital environments with a full slate of end-to-end solutions and services. This white paper discusses the evolution of the digital production environment in broadcasting, why the central storage-based model is outperforming other business models as the option of choice, and how to design and implement a scalable digital media infrastructure using IBM technology that simplifies digital video sharing and management. The IT-based infrastructure for broadcast production is particularly valuable as broadcasters transition to high-definition video production, where their …