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Exploring The Value Of Technology Within Cross-Departmental Communications, Brian J. Luckey
Exploring The Value Of Technology Within Cross-Departmental Communications, Brian J. Luckey
Walden Dissertations and Doctoral Studies
While many midsized businesses have invested in technology to support business operations, most have not realized the potential value of using technology to collaborate cross-departmentally. There is a lack of knowledge concerning strategies for using technology to facilitate effective organizational communications, which has resulted in operating technology investments being made without corresponding investments in communication technologies. The purpose of this qualitative case study was to fill the knowledge gap concerning the impact of technology for cross-departmental communications. The theoretical foundation for this study was based on systems theory, organizational theory, and stakeholder theory. The key research question involved the impact …
Chronic Customers Or Increased Awareness? The Dynamics Of Social Media Customer Service, Shujing Sun, Yang Gao, Huaxia Rui
Chronic Customers Or Increased Awareness? The Dynamics Of Social Media Customer Service, Shujing Sun, Yang Gao, Huaxia Rui
Research Collection School Of Computing and Information Systems
Despite that social media has become a promising alternative to traditional call centers, managers hesitate to fully harness its power because they worry that active service intervention may encourage excessive use of the channel by disgruntled customers. This paper sheds light on such a concern by examining the dynamics between brand-level customer complaints and service interventions on social media. Using details of customer-brand interactions of 40 airlines on Twitter, we find that more service interventions indeed cause more customer complaints, accounting for the online customer population and service quality. However, the increased complaints are primarily driven by the awareness enhancement …