Databases and Information Systems Commons^™

Employees Breaking Bad With Technology: An Exploratory Analysis Of Human Factors That Drive Cyberspace Insider Threats, Marcus L. Green

USF Tampa Graduate Theses and Dissertations

As implementation of computer systems has continued to grow in business contexts, employee-driven cyberspace infractions have also grown in number. Employee cyberspace behaviors have continued to have detrimental effects on company computer systems. Actions that violate company cybersecurity policies can be either malicious or unmalicious. Solutions, by and large, have been electronic and centered on hardware and software. Those proposing solutions have begun to shift their focus to human risk vulnerabilities.

This study was novel in that its focus was identification of individual, cultural, and technological risk factors that drive cyberspace insider threat activities. Identifying factors that reduce insider threat …

Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian

USF Tampa Graduate Theses and Dissertations

With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …