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Databases and Information Systems Commons

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Organizational Behavior and Theory

Research Collection School Of Computing and Information Systems

2010

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Do You Trust To Get Trust? A Study Of Trust Reciprocity Behaviors And Reciprocal Trust Prediction, Viet-An Nguyen, Ee Peng Lim, Hwee Hoon Tan, Jing Jiang, Aixin Sun Apr 2010

Do You Trust To Get Trust? A Study Of Trust Reciprocity Behaviors And Reciprocal Trust Prediction, Viet-An Nguyen, Ee Peng Lim, Hwee Hoon Tan, Jing Jiang, Aixin Sun

Research Collection School Of Computing and Information Systems

Trust reciprocity, a special form of link reciprocity, exists in many networks of trust among users. In this paper, we seek to determine the extent to which reciprocity exists in a trust network and develop quantitative models for measuring reciprocity and reciprocity related behaviors. We identify several reciprocity behaviors and their respective measures. These behavior measures can be employed for predicting if a trustee will return trust to her trustor given that the latter initiates a trust link earlier. We develop for this reciprocal trust prediction task a number of ranking method and classification methods, and evaluated them on an …