Databases and Information Systems Commons^™

A Simple Integration Of Social Relationship And Text Data For Identifying Potential Customers In Microblogging, Guansong Pang, Shengyi Jiang, Dongyi Chen

Research Collection School Of Computing and Information Systems

Identifying potential customers among a huge number of users in microblogging is a fundamental problem for microblog marketing. One challenge in potential customer detection in microblogging is how to generate an accurate characteristic description for users, i.e., user profile generation. Intuitively, the preference of a user’s friends (i.e., the person followed by the user in microblogging) is of great importance to capture the characteristic of the user. Also, a user’s self-defined tags are often concise and accurate carriers for the user’s interests. In this paper, for identifying potential customers in microblogging, we propose a method to generate user profiles via …