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Full-Text Articles in Databases and Information Systems
Two Formulas For Success In Social Media: Social Learning And Network Effects, Liangfei Qiu, Qian Tang, Andrew B. Whinston
Two Formulas For Success In Social Media: Social Learning And Network Effects, Liangfei Qiu, Qian Tang, Andrew B. Whinston
Research Collection School Of Computing and Information Systems
This paper examines social learning and network effects that are particularly important for online videos, considering the limited marketing campaigns of user-generated content. Rather than combining both social learning and network effects under the umbrella of social contagion or peer influence, we develop a theoretical model and empirically identify social learning and network effects separately. Using a unique data set from YouTube, we find that both mechanisms have statistically and economically significant effects on video views, and which mechanism dominates depends on the specific video type.
Crisis Response Coordination In Online Communities, Hemant Purohit
Crisis Response Coordination In Online Communities, Hemant Purohit
Kno.e.sis Publications
During recent crises, citizens (sensors) are increasingly using social media to share variety of information- situation on the ground, emerging needs, donation offers, damage, etc. In such an evolving ad-hoc community, how can we extract actionable nuggets from the social media streams to aid relief efforts? This doctoral consortium presentation summarizes a framework to analyze social data and manage information to assist coordination by focusing on three important questions to answer: Whom to coordinate with, Why to coordinate and How to coordinate, with exemplary insights for needs and availability from the recent disaster events.