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Full-Text Articles in Databases and Information Systems

Unveiling The Dynamics Of Crisis Events: Sentiment And Emotion Analysis Via Multi-Task Learning With Attention Mechanism And Subject-Based Intent Prediction, Phyo Yi Win Myint, Siaw Ling Lo, Yuhao Zhang Jul 2024

Unveiling The Dynamics Of Crisis Events: Sentiment And Emotion Analysis Via Multi-Task Learning With Attention Mechanism And Subject-Based Intent Prediction, Phyo Yi Win Myint, Siaw Ling Lo, Yuhao Zhang

Research Collection School Of Computing and Information Systems

In the age of rapid internet expansion, social media platforms like Twitter have become crucial for sharing information, expressing emotions, and revealing intentions during crisis situations. They offer crisis responders a means to assess public sentiment, attitudes, intentions, and emotional shifts by monitoring crisis-related tweets. To enhance sentiment and emotion classification, we adopt a transformer-based multi-task learning (MTL) approach with attention mechanism, enabling simultaneous handling of both tasks, and capitalizing on task interdependencies. Incorporating attention mechanism allows the model to concentrate on important words that strongly convey sentiment and emotion. We compare three baseline models, and our findings show that …


The Efficacy Of Using Machine Learning Techniques For Identifying And Classifying “Fake News”, Muhammad Islam Jun 2024

The Efficacy Of Using Machine Learning Techniques For Identifying And Classifying “Fake News”, Muhammad Islam

Dissertations, Theses, and Capstone Projects

In today's digital world, detecting fake news has emerged as a critical challenge, one that has significant effects on democracy and public discourse at large both regionally and globally. This research studies how diversity of news sources in training datasets affects how well machine learning models can classify fake vs true news. I used the Linear Support Vector Classification (LinearSVC) to create and compare two classification models: one was trained on a dataset that only had real news from a singular source, Reuters (Dataset 1), and the other was trained on a dataset that contained real news from Reuters, The …


What Does One Billion Dollars Look Like?: Visualizing Extreme Wealth, William Mahoney Luckman Feb 2024

What Does One Billion Dollars Look Like?: Visualizing Extreme Wealth, William Mahoney Luckman

Dissertations, Theses, and Capstone Projects

The word “billion” is a mathematical abstraction related to “big,” but it is difficult to understand the vast difference in value between one million and one billion; even harder to understand the vast difference in purchasing power between one billion dollars, and the average U.S. yearly income. Perhaps most difficult to conceive of is what that purchasing power and huge mass of capital translates to in terms of power. This project blends design, text, facts, and figures into an interactive narrative website that helps the user better understand their position in relation to extreme wealth: https://whatdoesonebilliondollarslooklike.website/

The site incorporates …


Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia Dec 2023

Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia

Journal of Nonprofit Innovation

Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.

Imagine Doris, who is …


Pro-Cap: Leveraging A Frozen Vision-Language Model For Hateful Meme Detection, Rui Cao, Ming Shan Hee, Adriel Kuek, Wen Haw Chong, Roy Ka-Wei Lee, Jing Jiang Nov 2023

Pro-Cap: Leveraging A Frozen Vision-Language Model For Hateful Meme Detection, Rui Cao, Ming Shan Hee, Adriel Kuek, Wen Haw Chong, Roy Ka-Wei Lee, Jing Jiang

Research Collection School Of Computing and Information Systems

Hateful meme detection is a challenging multimodal task that requires comprehension of both vision and language, as well as cross-modal interactions. Recent studies have tried to fine-tune pre-trained vision-language models (PVLMs) for this task. However, with increasing model sizes, it becomes important to leverage powerful PVLMs more efficiently, rather than simply fine-tuning them. Recently, researchers have attempted to convert meme images into textual captions and prompt language models for predictions. This approach has shown good performance but suffers from non-informative image captions. Considering the two factors mentioned above, we propose a probing-based captioning approach to leverage PVLMs in a zero-shot …


Impact Of Difficult Negatives On Twitter Crisis Detection, Yuhao Zhang, Siaw Ling Lo, Phyo Yi Win Myint Jul 2023

Impact Of Difficult Negatives On Twitter Crisis Detection, Yuhao Zhang, Siaw Ling Lo, Phyo Yi Win Myint

Research Collection School Of Computing and Information Systems

Twitter has become an alternative information source during a crisis. However, the short, noisy nature of tweets hinders information extraction. While models trained with standard Twitter crisis datasets accomplished decent performance, it remained a challenge to generalize to unseen crisis events. Thus, we proposed adding “difficult” negative examples during training to improve model generalization for Twitter crisis detection. Although adding random noise is a common practice, the impact of difficult negatives, i.e., negative data semantically similar to true examples, was never examined in NLP. Most of existing research focuses on the classification task, without considering the primary information need of …


Resale Hdb Price Prediction Considering Covid-19 Through Sentiment Analysis, Srinaath Anbu Durai, Zhaoxia Wang May 2023

Resale Hdb Price Prediction Considering Covid-19 Through Sentiment Analysis, Srinaath Anbu Durai, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

Twitter sentiment has been used as a predictor to predict price values or trends in both the stock market and housing market. The pioneering works in this stream of research drew upon works in behavioural economics to show that sentiment or emotions impact economic decisions. Latest works in this stream focus on the algorithm used as opposed to the data used. A literature review of works in this stream through the lens of data used shows that there is a paucity of work that considers the impact of sentiments caused due to an external factor on either the stock or …


Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian) Mar 2023

Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian)

Library Philosophy and Practice (e-journal)

Abstract

Purpose: The purpose of this research paper is to explore ChatGPT’s potential as an innovative designer tool for the future development of artificial intelligence. Specifically, this conceptual investigation aims to analyze ChatGPT’s capabilities as a tool for designing and developing near about human intelligent systems for futuristic used and developed in the field of Artificial Intelligence (AI). Also with the helps of this paper, researchers are analyzed the strengths and weaknesses of ChatGPT as a tool, and identify possible areas for improvement in its development and implementation. This investigation focused on the various features and functions of ChatGPT that …


Investment And Risk Management With Online News And Heterogeneous Networks, Meng Kiat Gary Ang, Ee-Peng Lim Mar 2023

Investment And Risk Management With Online News And Heterogeneous Networks, Meng Kiat Gary Ang, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Stock price movements in financial markets are influenced by large volumes of news from diverse sources on the web, e.g., online news outlets, blogs, social media. Extracting useful information from online news for financial tasks, e.g., forecasting stock returns or risks, is, however, challenging due to the low signal-to-noise ratios of such online information. Assessing the relevance of each news article to the price movements of individual stocks is also difficult, even for human experts. In this article, we propose the Guided Global-Local Attention-based Multimodal Heterogeneous Network (GLAM) model, which comprises novel attention-based mechanisms for multimodal sequential and graph encoding, …


Champions For Social Good: How Can We Discover Social Sentiment And Attitude-Driven Patterns In Prosocial Communication?, Raghava Rao Mukkamala, Robert J. Kauffman, Helle Zinner Henriksen Jan 2023

Champions For Social Good: How Can We Discover Social Sentiment And Attitude-Driven Patterns In Prosocial Communication?, Raghava Rao Mukkamala, Robert J. Kauffman, Helle Zinner Henriksen

Research Collection School Of Computing and Information Systems

The UN High Commissioner on Refugees (UNHCR) is pursuing a social media strategy to inform people about displaced populations and refugee emergencies. It is actively engaging public figures to increase awareness through its prosocial communications and improve social informedness and support for policy changes in its services. We studied the Twitter communications of UNHCR social media champions and investigated their role as high-profile influencers. In this study, we offer a design science research and data analytics framework and propositions based on the social informedness theory we propose in this paper to assess communication about UNHCR’s mission. Two variables—refugee-emergency and champion …


Is A Pretrained Model The Answer To Situational Awareness Detection On Social Media?, Siaw Ling Lo, Kahhe Lee, Yuhao Zhang Jan 2023

Is A Pretrained Model The Answer To Situational Awareness Detection On Social Media?, Siaw Ling Lo, Kahhe Lee, Yuhao Zhang

Research Collection School Of Computing and Information Systems

Social media can be valuable for extracting information about an event or incident on the ground. However, the vast amount of content shared, and the linguistic variants of languages used on social media make it challenging to identify important situational awareness content to aid in decision-making for first responders. In this study, we assess whether pretrained models can be used to address the aforementioned challenges on social media. Various pretrained models, including static word embedding (such as Word2Vec and GloVe) and contextualized word embedding (such as DistilBERT) are studied in detail. According to our findings, a vanilla DistilBERT pretrained language …


Does Social Media Accelerate Product Recalls? Evidence From The Pharmaceutical Industry, Yang Gao, Wenjing Duan, Huaxia Rui Sep 2022

Does Social Media Accelerate Product Recalls? Evidence From The Pharmaceutical Industry, Yang Gao, Wenjing Duan, Huaxia Rui

Research Collection School Of Computing and Information Systems

Social media has become a vital platform for voicing product-related experiences that may not only reveal product defects but also impose pressure on firms to act more promptly than before. This study scrutinizes the rarely-studied relationship between these voices and the speed of product recalls in the context of the pharmaceutical industry where social media pharmacovigilance is becoming increasingly important for the detection of drug safety signals. Using Federal Drug Administration (FDA) drug enforcement reports and social media data crawled from online forums and Twitter, we investigate whether social media can accelerate the product recall process in the context of …


Investigating Toxicity Changes Of Cross-Community Redditors From 2 Billion Posts And Comments, Hind Almerekhi, Haewoon Kwak, Bernard J. Jansen Aug 2022

Investigating Toxicity Changes Of Cross-Community Redditors From 2 Billion Posts And Comments, Hind Almerekhi, Haewoon Kwak, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

This research investigates changes in online behavior of users who publish in multiple communities on Reddit by measuring their toxicity at two levels. With the aid of crowdsourcing, we built a labeled dataset of 10,083 Reddit comments, then used the dataset to train and fine-tune a Bidirectional Encoder Representations from Transformers (BERT) neural network model. The model predicted the toxicity levels of 87,376,912 posts from 577,835 users and 2,205,581,786 comments from 890,913 users on Reddit over 16 years, from 2005 to 2020. This study utilized the toxicity levels of user content to identify toxicity changes by the user within the …


A Large-Scale Sentiment Analysis Of Tweets Pertaining To The 2020 Us Presidential Election, Rao Hamza Ali, Gabriela Pinto, Evelyn Lawrie, Erik J. Linstead Jun 2022

A Large-Scale Sentiment Analysis Of Tweets Pertaining To The 2020 Us Presidential Election, Rao Hamza Ali, Gabriela Pinto, Evelyn Lawrie, Erik J. Linstead

Engineering Faculty Articles and Research

We capture the public sentiment towards candidates in the 2020 US Presidential Elections, by analyzing 7.6 million tweets sent out between October 31st and November 9th, 2020. We apply a novel approach to first identify tweets and user accounts in our database that were later deleted or suspended from Twitter. This approach allows us to observe the sentiment held for each presidential candidate across various groups of users and tweets: accessible tweets and accounts, deleted tweets and accounts, and suspended or inaccessible tweets and accounts. We compare the sentiment scores calculated for these groups and provide key insights into the …


Communicative Strategies For Building Public Confidence In Data Governance: Analyzing Singapore's Covid-19 Contact-Tracing Initiatives, Gordon Kuo Siong Tan, Sun Sun Lim Jun 2022

Communicative Strategies For Building Public Confidence In Data Governance: Analyzing Singapore's Covid-19 Contact-Tracing Initiatives, Gordon Kuo Siong Tan, Sun Sun Lim

Research Collection College of Integrative Studies

Effective social data governance rests on a bedrock of social support. Without securing trust from the populace whose information is being collected, analyzed, and deployed, policies on which such data are based will be undermined by a lack of public confidence. The COVID-19 pandemic has accelerated digitalization and datafication by governments for the purposes of contact tracing and epidemiological investigation. However, concerns about surveillance and data privacy have stunted the adoption of such contact-tracing initiatives. This commentary analyzes Singapore's contact-tracing initiative to uncover the reasons for public resistance and efforts by the state to address them. The government's contact-tracing program …


Promoting Infrastructure Construction In Advance To Support Sci-Tech Self-Reliance And Self-Strengthening At Higher Level, Yang Wang, Yuanchun Zhou, Yanguang Wang, Jianhui Li, Fazhi Qi, Honglin He, Fangyu Liao May 2022

Promoting Infrastructure Construction In Advance To Support Sci-Tech Self-Reliance And Self-Strengthening At Higher Level, Yang Wang, Yuanchun Zhou, Yanguang Wang, Jianhui Li, Fazhi Qi, Honglin He, Fangyu Liao

Bulletin of Chinese Academy of Sciences (Chinese Version)

The research infrastructure is the basic and strategic platform of scientific and technological innovation. In the last decade, China's research infrastructure has achieved leapfrog development in the level of observation, manufacturing, management, data acquisition, data sharing and utilization, which supports China's scientific and technological innovation activities at a higher level. Looking into the future, the scientific research paradigm is transforming. The network, data, and computing platform will not only support the development of major science and technology infrastructure and field stations in larger, more accurate, and more advanced approach, but also contribute to the transformation of scientific research paradigm. It …


Storm The Capitol: Linking Offline Political Speech And Online Twitter Extra-Representational Participation On Qanon And The January 6 Insurrection, Claire Seungeun Lee, Juan Merizalde, John D. Colautti, Jisun An, Haewoon Kwak May 2022

Storm The Capitol: Linking Offline Political Speech And Online Twitter Extra-Representational Participation On Qanon And The January 6 Insurrection, Claire Seungeun Lee, Juan Merizalde, John D. Colautti, Jisun An, Haewoon Kwak

Research Collection School Of Computing and Information Systems

The transfer of power stemming from the 2020 presidential election occurred during an unprecedented period in United States history. Uncertainty from the COVID-19 pandemic, ongoing societal tensions, and a fragile economy increased societal polarization, exacerbated by the outgoing president's offline rhetoric. As a result, online groups such as QAnon engaged in extra political participation beyond the traditional platforms. This research explores the link between offline political speech and online extra-representational participation by examining Twitter within the context of the January 6 insurrection. Using a mixed-methods approach of quantitative and qualitative thematic analyses, the study combines offline speech information with Twitter …


Pad Beyond The Classroom: Integrating Pad In The Scrum Workplace, Jade S. Weiss Mar 2022

Pad Beyond The Classroom: Integrating Pad In The Scrum Workplace, Jade S. Weiss

USF Tampa Graduate Theses and Dissertations

Purpose: The “story” format used in Scrum ticket writing is confusing to developers and leadsto insufficient ticket content, which lends to miscommunication between team members and administrators, and disrupts workflow from the bottom up. A burgeoning methodology in Technical Writing, Purpose, Audience, Design (PAD) is an alternative ticket format that is easier to teach developers and improves the aforementioned conditions than the existing “story” format. The goal of this paper is to lay out why and how PAD can benefit developers on smaller Scrum teams who are tasked with writing their own tickets. This paper does not offer solutions for …


New-Media Advertising And Retail Platform Openness, Jianqing Chen, Zhiling Guo Feb 2022

New-Media Advertising And Retail Platform Openness, Jianqing Chen, Zhiling Guo

Research Collection School Of Computing and Information Systems

We recently have witnessed two important trends in online retailing: the advent of new media (e.g., social media and search engines) makes advertising affordable for small sellers, and large online retailers (e.g., Amazon and JD.com) opening their platforms to allow even direct competitors to sell on their platforms. We examine how new-media advertising affects retail platform openness. We develop a game-theoretic model in which a leading retailer, who has both valuation and awareness advantages, and a third-party seller, who sells an identical product, engage in price competition. We find that the availability of relatively low-cost advertising through new media plays …


Usability Of Health-Related Websites By Filipino-American Adults And Nursing Informatics Experts, Kathleen Begonia Feb 2022

Usability Of Health-Related Websites By Filipino-American Adults And Nursing Informatics Experts, Kathleen Begonia

Dissertations, Theses, and Capstone Projects

Filipino-Americans are an understudied minority group with high prevalence and mortality from chronic conditions, such as cardiovascular disease and diabetes. Facing barriers to care and lack of culturally appropriate health resources, they frequently use the internet to obtain health information. It is unknown whether they perceive health-related websites to be useful or easy to use because there are no published usability studies involving this population. Using the Technology Acceptance Model as a theoretical framework, this study investigated the difference between website design ratings by experts and the perceptions of Filipino-American users to determine if usability guidelines influenced the perceived ease …


Did They Really Tweet That?, Caleb Bradford, Michael L. Nelson (Mentor) Jan 2022

Did They Really Tweet That?, Caleb Bradford, Michael L. Nelson (Mentor)

Computer & Information Science: Research Experiences for Undergraduates in Disinformation Detection and Analytics

No abstract provided.


Action-Centric Relation Transformer Network For Video Question Answering, Jipeng Zhang, Jie Shao, Rui Cao, Lianli Gao, Xing Xu, Heng Tao Shen Jan 2022

Action-Centric Relation Transformer Network For Video Question Answering, Jipeng Zhang, Jie Shao, Rui Cao, Lianli Gao, Xing Xu, Heng Tao Shen

Research Collection School Of Computing and Information Systems

Video question answering (VideoQA) has emerged as a popular research topic in recent years. Enormous efforts have been devoted to developing more effective fusion strategies and better intra-modal feature preparation. To explore these issues further, we identify two key problems. (1) Current works take almost no account of introducing action of interest in video representation. Additionally, there exists insufficient labeling data on where the action of interest is in many datasets. However, questions in VideoQA are usually action-centric. (2) Frame-to-frame relations, which can provide useful temporal attributes (e.g., state transition, action counting), lack relevant research. Based on these observations, we …


Strategies That Improve Ux (User Experience) Design Through Product Innovation, Jibing Zhao Jan 2022

Strategies That Improve Ux (User Experience) Design Through Product Innovation, Jibing Zhao

Walden Dissertations and Doctoral Studies

User Experience (UX) design improvement can alter business results. Information technology (IT) company leaders are concerned with UX design improvement, as it is the number one indication of product innovation success and user satisfaction. Grounded in Christensen’s disruptive innovation theory, the purpose of the qualitative single case study was to explore strategies IT company leaders and UX designers used to identify critical UX design elements that lead to improved product innovations. The participants were five IT company leaders and a focus group of four UX designers employed by a sizeable telecom organization in Beijing, China. The data were collected from …


Examining The Effects Of Information And Communication Technologies In The Legal Representation Of Latin American Asylum Seekers, Victor M. Portillo Ochoa Dec 2021

Examining The Effects Of Information And Communication Technologies In The Legal Representation Of Latin American Asylum Seekers, Victor M. Portillo Ochoa

Open Access Theses & Dissertations

The purpose of this thesis was to explore how legal defense nonprofit organizations (NPO) are using Information and Communication Technologies (ICT) to provide legal defense for asylum seekers and improve the conditions of immigrants at detention centers. In addition, this research explored the impact of ICTs on legal defense NPOs, bottlenecks, and security implications when supporting vulnerable communities. ICTs profoundly impacted the way we interact in a post-pandemic world, and it presents new challenges and possibilities for legal defense nonprofit organizations that are helping vulnerable communities. This study consists of staff and volunteers from different legal defense nonprofit organizations NPOs …


Integration Of Blockchain Technology Into Automobiles To Prevent And Study The Causes Of Accidents, John Kim Dec 2021

Integration Of Blockchain Technology Into Automobiles To Prevent And Study The Causes Of Accidents, John Kim

Electronic Theses, Projects, and Dissertations

Automobile collisions occur daily. We now live in an information-driven world, one where technology is quickly evolving. Blockchain technology can change the automotive industry, the safety of the motoring public and its surrounding environment by incorporating this vast array of information. It can place safety and efficiency at the forefront to pedestrians, public establishments, and provide public agencies with pertinent information securely and efficiently. Other industries where Blockchain technology has been effective in are as follows: supply chain management, logistics, and banking. This paper reviews some statistical information regarding automobile collisions, Blockchain technology, Smart Contracts, Smart Cities; assesses the feasibility …


Does Active Service Intervention Drive More Complaints On Social Media? The Roles Of Service Quality And Awareness, Shujing Sun, Yang Gao, Huaxia Rui Nov 2021

Does Active Service Intervention Drive More Complaints On Social Media? The Roles Of Service Quality And Awareness, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

Despite many advantages of social media as a customer service channel, there is a concern that active service intervention encourages excessive service complaints. Our paper casts doubt on this misconception by examining the dynamics between social media customer complaints and brand service interventions. We find service interventions indeed cause more complaints, yet this increase is driven by service awareness rather than chronic complaining. Due to the publicity and connectivity of social media, customers learn about the new service channel by observing customer service delivery to others – a mechanism that is unique to social media customer service and does not …


Precision Public Health Campaign: Delivering Persuasive Messages To Relevant Segments Through Targeted Advertisements On Social Media, Jisun An, Haewoon Kwak, Hanya M. Qureshi, Ingmar Weber Sep 2021

Precision Public Health Campaign: Delivering Persuasive Messages To Relevant Segments Through Targeted Advertisements On Social Media, Jisun An, Haewoon Kwak, Hanya M. Qureshi, Ingmar Weber

Research Collection School Of Computing and Information Systems

Although established marketing techniques have been applied to design more effective health campaigns, more often than not, the same message is broadcasted to large populations, irrespective of unique characteristics. As individual digital device use has increased, so have individual digital footprints, creating potential opportunities for targeted digital health interventions. We propose a novel precision public health campaign framework to structure and standardize the process of designing and delivering tailored health messages to target particular population segments using social media–targeted advertising tools. Our framework consists of five stages: defining a campaign goal, priority audience, and evaluation metrics; splitting the target audience …


Frameaxis: Characterizing Microframe Bias And Intensity With Word Embedding, Haewoon Kwak, Jisun An, Elise Jing Jing, Yong-Yeol Ahn Jul 2021

Frameaxis: Characterizing Microframe Bias And Intensity With Word Embedding, Haewoon Kwak, Jisun An, Elise Jing Jing, Yong-Yeol Ahn

Research Collection School Of Computing and Information Systems

Framing is a process of emphasizing a certain aspect of an issue over the others, nudging readers or listeners towards different positions on the issue even without making a biased argument. Here, we propose FrameAxis, a method for characterizing documents by identifying the most relevant semantic axes (“microframes”) that are overrepresented in the text using word embedding. Our unsupervised approach can be readily applied to large datasets because it does not require manual annotations. It can also provide nuanced insights by considering a rich set of semantic axes. FrameAxis is designed to quantitatively tease out two important dimensions of how …


On Predicting Personal Values Of Social Media Users Using Community-Specific Language Features And Personal Value Correlation, Amila Silva, Pei Chi Lo, Ee-Peng Lim Jun 2021

On Predicting Personal Values Of Social Media Users Using Community-Specific Language Features And Personal Value Correlation, Amila Silva, Pei Chi Lo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Personal values have significant influence on individuals’ behaviors, preferences, and decision making. It is therefore not a surprise that personal values of a person could influence his or her social media content and activities. Instead of getting users to complete personal value questionnaire, researchers have looked into a non-intrusive and highly scalable approach to predict personal values using user-generated social media data. Nevertheless, geographical differences in word usage and profile information are issues to be addressed when designing such prediction models. In this work, we focus on analyzing Singapore users’ personal values, and developing effective models to predict their personal …


How-To Present News On Social Media: A Causal Analysis Of Editing News Headlines For Boosting User Engagement, Kunwoo Park, Haewoon Kwak, Jisun An, Sanjay Chawla Jun 2021

How-To Present News On Social Media: A Causal Analysis Of Editing News Headlines For Boosting User Engagement, Kunwoo Park, Haewoon Kwak, Jisun An, Sanjay Chawla

Research Collection School Of Computing and Information Systems

To reach a broader audience and optimize traffic toward news articles, media outlets commonly run social media accounts and share their content with a short text summary. Despite its importance of writing a compelling message in sharing articles, the research community does not own a sufficient understanding of what kinds of editing strategies effectively promote audience engagement. In this study, we aim to fill the gap by analyzing media outlets' current practices using a data-driven approach. We first build a parallel corpus of original news articles and their corresponding tweets that eight media outlets shared. Then, we explore how those …