Databases and Information Systems Commons^™

Using Digital Genomics To Create An Intelligent Enterprise, Mario Domingo

Asian Management Insights

Every business knows that it needs to leverage customer data, but few know the potential it has to transform business processes, decisions and performance.

Intelligshop: Enabling Intelligent Shopping In Malls Through Location-Based Augmented Reality, Aditi Adhikari, Vincent W. Zheng, Hong Cao, Miao Lin, Yuan Fang, Kevin Chen-Chuan Chang

Research Collection School Of Computing and Information Systems

Shopping experience is important for both citizens and tourists. We present IntelligShop, a novel location-based augmented reality application that supports intelligent shopping experience in malls. As the key functionality, IntelligShop provides an augmented reality interface-people can simply use ubiquitous smartphones to face mall retailers, then IntelligShop will automatically recognize the retailers and fetch their online reviews from various sources (including blogs, forums and publicly accessible social media) to display on the phones. Technically, IntelligShop addresses two challenging data mining problems, including robust feature learning to support heterogeneous smartphones in localization and learning to query for automatically gathering the retailer content …

Real-Time Targeted Influence Maximization For Online Advertisements, Yuchen Li, Dongxiang Zhang, Kian-Lee Tan

Research Collection School Of Computing and Information Systems

Advertising in social network has become a multi-billion dollar industry. A main challenge is to identify key influencers who can effectively contribute to the dissemination of information. Although the influence maximization problem, which finds a seed set of k most influential users based on certain propagation models, has been well studied, it is not target-aware and cannot be directly applied to online advertising. In this paper, we propose a new problem, named Keyword-Based Targeted Influence Maximization (KB-TIM), to find a seed set that maximizes the expected influence over users who are relevant to a given advertisement. To solve the problem, …

Era Of Big Data: Danger Of Descrimination, Andra Gumbus, Frances Grodzinsky

WCBT Faculty Publications

We live in a world of data collection where organizations and marketers know our income, our credit rating and history, our love life, race, ethnicity, religion, interests, travel history and plans, hobbies, health concerns, spending habits and millions of other data points about our private lives. This data, mined for our behaviors, habits, likes and dislikes, is referred to as the “creep factor” of big data [1]. It is estimated that data generated worldwide will be 1.3 zettabytes (ZB) by 2016. The rise of computational power plus cheaper and faster devices to capture, collect, store and process data, translates into …

Business Intelligence, Data And Analytics, Singapore Management University

Perspectives@SMU

Data can be used to predict outcomes but quality data is essential

Author Topic Model-Based Collaborative Filtering For Personalized Poi Recommendations, Shuhui Jiang, Xueming Qian, Jialie Shen, Yun Fu, Tao Mei

Research Collection School Of Computing and Information Systems

From social media has emerged continuous needs for automatic travel recommendations. Collaborative filtering (CF) is the most well-known approach. However, existing approaches generally suffer from various weaknesses. For example, sparsity can significantly degrade the performance of traditional CF. If a user only visits very few locations, accurate similar user identification becomes very challenging due to lack of sufficient information for effective inference. Moreover, existing recommendation approaches often ignore rich user information like textual descriptions of photos which can reflect users' travel preferences. The topic model (TM) method is an effective way to solve the "sparsity problem," but is still far …

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices. It was …

Moving Average Reversion Strategy For On-Line Portfolio Selection, Bin Li, Steven C. H. Hoi, Doyen Sahoo, Zhi-Yong Liu

Research Collection School Of Computing and Information Systems

On-line portfolio selection, a fundamental problem in computational finance, has attracted increasing interest from artificial intelligence and machine learning communities in recent years. Empirical evidence shows that stock's high and low prices are temporary and stock prices are likely to follow the mean reversion phenomenon. While existing mean reversion strategies are shown to achieve good empirical performance on many real datasets, they often make the single-period mean reversion assumption, which is not always satisfied, leading to poor performance in certain real datasets. To overcome this limitation, this article proposes a multiple-period mean reversion, or so-called "Moving Average Reversion" (MAR), and …

Assessing The Emphasis On Information Security In The Systems Analysis And Design Course, William David Salisbury, Thomas W. Ferratt, Donald E. Wynn

MIS/OM/DS Faculty Publications

Due to several recent highly publicized information breaches, information security has gained a higher profile. Hence, it is reasonable to expect that information security would receive an equally significant emphasis in the education of future systems professionals. A variety of security standards that various entities (e.g., NIST, COSO, ISACA-COBIT, ISO) have put forth emphasize the importance of information security from the very beginning of the system development lifecycle (SDLC) to avoid significant redesign in later phases. To determine the emphasis on security in typical systems analysis and design (SA&D) courses, we examine (1) to what extent security is emphasized in …

A Simulation-Based Approach To Solve A Specific Type Of Chance Constrained Optimization, Lijian Chan

MIS/OM/DS Faculty Publications

We solve the chance constrained optimization with convex feasible set through approximating the chance constraint by another convex smooth function. The approximation is based on the numerical properties of the Bernstein polynomial that is capable of effectively controlling the approximation error for both function value and gradient. Thus, we adopt a first-order algorithm to reach a satisfactory solution which is expected to be optimal. When the explicit expression of joint distribution is not available, we then use Monte Carlo approach to numerically evaluate the chance constraint to obtain an optimal solution by probability. Numerical results for known problem instances are …

The Power Of Technology In Cre Data And Analytics, Clarence Goh

Research Collection School of Accountancy

Many companies are using data to drive competitiveadvantage. Across industries, there is rapidly growingappreciation that data-driven insights can substantiallyimprove decision making across a wide range of businessfunctions, and corporate real estate (CRE) is no exception.

Semi-Universal Portfolios With Transaction Costs, Dingjiang Huang, Yan Zhu, Bin Li, Shuigeng Zhou, Steven C. H. Hoi

Research Collection School Of Computing and Information Systems

Online portfolio selection (PS) has been extensively studied in artificial intelligence and machine learning communities in recent years. An important practical issue of online PS is transaction cost, which is unavoidable and nontrivial in real financial trading markets. Most existing strategies, such as universal portfolio (UP) based strategies, often rebalance their target portfolio vectors at every investment period, and thus the total transaction cost increases rapidly and the final cumulative wealth degrades severely. To overcome the limitation, in this paper we investigate new investment strategies that rebalances its portfolio only at some selected instants. Specifically, we design a novel on-line …

Special Section: Economics, Electronic Commerce, And Competitive Strategy, Eric K. Clemons, Rajiv M. Dewan, Robert John Kauffman

Research Collection School Of Computing and Information Systems

The title of this year;s special section of selected papers, whose initial versionswere presented at the “Economics and Electronic Commerce,” and “Information Technologyand Competitive Strategy” mini-tracks of the 2001 Hawaii International Conferenceon Systems Science (HICSS), reflects the increasing convergence of ideas fromEconomics and Information Systems (IS) research. This convergence has been occurringover the last several years and is related to the developments in e-commerce. ISresearch has been rapidly coming of age, driven by the ever-increasing importance ofinformation technology (IT) in the marketplace, and the need for managers, investors,policy-makers, and the public to understand how to more effectively navigate in ourhighly …

Push Or Pull? A Website's Strategic Choice Of Content Delivery Mechanism, Dan Ma

Research Collection School Of Computing and Information Systems

Really simple syndication (RSS) technology enables an alternative delivery mechanism for online content. Instead of waiting passively for users to pull online content out, websites can push it to potential users through RSS. This is expected to significantly affect user behavior, website profitability, and market equilibrium. This research uses an economic model to study the impact of RSS adoption and examine whether it increases a website’s profit and competitive advantage. The findings are intriguing: they demonstrate that RSS can either increase or decrease website profit. In a competitive context, RSS adoption can actually be a disadvantage; in some cases, it …

Reputationpro: The Efficient Approaches To Contextual Transaction Trust Computation In E-Commerce Environments, Haibin Zhang, Yan Wang, Xiuzhen Zhang, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In e-commerce environments, the trustworthiness of a seller is utterly important to potential buyers, especially when a seller is not known to them. Most existing trust evaluation models compute a single value to reflect the general trustworthiness of a seller without taking any transaction context information into account. With such a result as the indication of reputation, a buyer may be easily deceived by a malicious seller in a transaction where the notorious value imbalance problem is involved—in other words, a malicious seller accumulates a high-level reputation by selling cheap products and then deceives buyers by inducing them to purchase …