Physical Sciences and Mathematics Commons^™

Conference Marketing Research For Rolla, Missouri Chamber Of Commerce, Rebecca Mcnally, Bonnie Bachman

Business and Information Technology Faculty Research & Creative Works

This paper is used to give recommendations to the Chamber of Commerce in Rolla, Missouri to help them to better attract conferences and events. A survey given to event planners was the main method used for analyzing what Rolla needs to change to gain more of a name as a conference destination. Although this paper is specific to Rolla, Missouri, the methods used can be imitated for any rural town wishing to attract more conferences.