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Predictive Modeling For Navigating Social Media, Meiqun Hu Jan 2012

Predictive Modeling For Navigating Social Media, Meiqun Hu

Dissertations and Theses Collection (Open Access)

Social media changes the way people use the Web. It has transformed ordinary Web users from information consumers to content contributors. One popular form of content contribution is social tagging, in which users assign tags to Web resources. By the collective efforts of the social tagging community, a new information space has been created for information navigation. Navigation allows serendipitous discovery of information by examining the information objects linked to one another in the social tagging space. In this dissertation, we study prediction tasks that facilitate navigation in social tagging systems. For social tagging systems to meet complex navigation needs …


Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston Dec 2011

Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

A key feature of social media is that it allows individuals and businesses to contribute contents for public viewing. However, little is known about how content providers derive payoffs from such activities. In this study, we build a dynamic structural model to recover the utility function for content providers. Our model distinguishes short-term payoffs based on ad revenue sharing from long-term payoffs driven by content providers’ reputation. The model was estimated using a panel data of 914 top 1000 providers and 381 randomly selected providers on YouTube from Jun 7th, 2010, to Aug 7th, 2011. The two different sets of …


The Valuation Of User-Generated Content: A Structural, Stylistic And Semantic Analysis Of Online Reviews, Noi Sian Koh Dec 2011

The Valuation Of User-Generated Content: A Structural, Stylistic And Semantic Analysis Of Online Reviews, Noi Sian Koh

Dissertations and Theses Collection (Open Access)

The ability and ease for users to create and publish content has provided vast amount of online product reviews. However, the amount of data is overwhelmingly large and unstructured, making information difficult to quantify. This creates challenge in understanding how online reviews affect consumers’ purchase decisions. In my dissertation, I explore the structural, stylistic and semantic content of online reviews. Firstly, I present a measurement that quantifies sentiments with respect to a multi-point scale and conduct a systematic study on the impact of online reviews on product sales. Using the sentiment metrics generated, I estimate the weight that customers place …


Sire: A Social Image Retrieval Engine, Steven C. H. Hoi, Pengcheng Wu Dec 2011

Sire: A Social Image Retrieval Engine, Steven C. H. Hoi, Pengcheng Wu

Research Collection School Of Computing and Information Systems

With the explosive growth of social media applications on the internet, billions of social images have been made available in many social media web sites nowadays. This has presented an open challenge of web-scale social image search. Unlike existing commercial web search engines that often adopt text based retrieval, in this demo, we present a novel web-based multimodal paradigm for large-scale social image retrieval, termed "Social Image Retrieval Engine" (SIRE), which effectively exploits both textual and visual contents to narrow down the semantic gap between high-level concepts and low-level visual features. A relevance feedback mechanism is also equipped to learn …


Context-Based Friend Suggestion In Online Photo-Sharing Community, Ting Yao, Chong-Wah Ngo, Tao Mei Dec 2011

Context-Based Friend Suggestion In Online Photo-Sharing Community, Ting Yao, Chong-Wah Ngo, Tao Mei

Research Collection School Of Computing and Information Systems

With the popularity of social media, web users tend to spend more time than before for sharing their experience and interest in online photo-sharing sites. The wide variety of sharing behaviors generate different metadata which pose new opportunities for the discovery of communities. We propose a new approach, named context-based friend suggestion, to leverage the diverse form of contextual cues for more effective friend suggestion in the social media community. Different from existing approaches, we consider both visual and geographical cues, and develop two user-based similarity measurements, i.e., visual similarity and geo similarity for characterizing user relationship. The problem of …


Smart Media: Bridging Interactions And Services For The Smart Internet, Margaret-Anne Storey, Lars Grammel, Christoph Treude Jan 2010

Smart Media: Bridging Interactions And Services For The Smart Internet, Margaret-Anne Storey, Lars Grammel, Christoph Treude

Research Collection School Of Computing and Information Systems

This chapter describes a need for Smart Media to enhance the vision of the Smart Internet. Smart Media is introduced as a mechanism to bridge Smart Services and Smart Interactions. Smart Media extends the existing notions of Media in HCI such as Hypermedia, New Media, Adaptive Hypermedia, and Social Media. There are three main contributions from this paper: (1) A historical perspective of media in HCI and how media could benefit from smartness; (2) through some high level sample scenarios, a proposal for Smart Media to meet the vision of the Smart Internet; and (3) a detailed example of how …


Leveraging Social Context For Searching Social Media, Marc Smith, Vladimir Barash, Lise Getoor, Hady W. Lauw Oct 2008

Leveraging Social Context For Searching Social Media, Marc Smith, Vladimir Barash, Lise Getoor, Hady W. Lauw

Research Collection School Of Computing and Information Systems

The ability to utilize and benefit from today's explosion of social media sites depends on providing tools that allow users to productively participate. In order to participate, users must be able to find resources (both people and information) that they find valuable. Here, we argue that in order to do this effectively, we should make use of a user's "social context". A user's social context includes both their personal social context (their friends and the communities to which they belong) and their community social context (their role and identity in different communities).