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Articles 31 - 43 of 43
Full-Text Articles in Sports Sciences
2017 Nhl Winter Classic, Melissa A. Dalum
2017 Nhl Winter Classic, Melissa A. Dalum
Master of Arts in Sport Management
This thesis paper examined one of the National Hockey League's (NHL) premier events, the Winter Classic, in preparation of their 2017 game. In an effort to set guidelines and objectives in pursuit of growing the NHL brand, this comprehensive report reviewed the detailed positioning of this product extension through the marketing of nostalgic memories of early hockey traditions. Taking place in Minneapolis, MN, the Winter Classic is a regular season hockey game played in an open-air stadium on New Year's Day. The uniqueness of this event is developed herein through an examination of the marketing mix to help define its …
Boston Marathon, Erin Basavage
Boston Marathon, Erin Basavage
Master of Arts in Sport Management
The thesis started with the first chapter introducing the Boston Athletic Association (B.A.A.) and the history within their organization. The B.A.A. mission statement and what they stand for was also represented. The second chapter describes the specific details of the Boston Marathon event. Chapter Three provided a marketing plan for the Boston Marathon. The third chapter also highlights the purpose, product, project market, position, package, price, promotion, promise, personal selling, and place. In Chapter Four a plan to motivate and retain high performance employees was explained and implemented. A risk management plan specific to the Boston Marathon made up the …
National Collegiate Athletic Association (Ncaa) Division I Men's Basketball Final Tour, Leah Mccall
National Collegiate Athletic Association (Ncaa) Division I Men's Basketball Final Tour, Leah Mccall
Master of Arts in Sport Management
Intercollegiate athletic competitions have been taking place for well over 150 years. The National Collegiate Athletic Association (NCAA) was created to oversee and regulate member school athletic competitions. The NCAA has three athletic divisions, Division I, II, and III. The NCAA currently hosts eighty-nine championships each year. This writing focuses on one of those contests, the NCAA Division I Men's Basketball Final Four. In particular, this writing focuses on the 75th Anniversary Division I Men's Basketball Final Four held in Atlanta, Georgia, in 2013. Specifically, this writing looks at what it takes to become a host city for the contest, …
Opening Ceremony Of The Olympics, Haley Holmes
Opening Ceremony Of The Olympics, Haley Holmes
Master of Arts in Sport Management
The most competitive athletes from across the world come together every four years to battle for the gold medal. The Olympics began in 1896, in Athens, Greece, and has become a worldwide tradition ever since. Organizing the Opening Ceremony of the Olympics takes a special team, as well as many extraordinary managers, that can handle the pressure, stay positive, and communicate with the various culture and language differences. The Opening Ceremony of the Olympics has been my choice of research topic for the past eighteen months, examining all phases and the event as a whole. Cover the history, marketing plan, …
Ncaa Division I Men's Basketball Final Four, Patrick Rydeen
Ncaa Division I Men's Basketball Final Four, Patrick Rydeen
Master of Arts in Sport Management
The capstone project analyzed and presented insight into the NCAA Division I Men's Basketball Tournament, including a view of the financing, marketing, event management, while also giving a view of a major ethical dilemma that the NCAA faces. The tournament has evolved in the over 75 years it has been played to become a leading event for the NCAA and a major factor in the infrastructure of the organization as a whole. The nature of the event, namely the size and the rotating venues, created a major need for a strong risk management plan to ensure the safety of everyone …
2015 Major League Baseball All-Star Game, Mick Conrad Sawinski
2015 Major League Baseball All-Star Game, Mick Conrad Sawinski
Master of Arts in Sport Management
This capstone looks specifically at the planning, and execution of the 2015 Major League Baseball All-Star Game. Covering all aspects from marketing, financial planning, sports law and more, this project breaks down baseball's mid-summer classic from a professional sport management perspective.
Little League Baseball World Series, Courtney C. Moriarty
Little League Baseball World Series, Courtney C. Moriarty
Master of Arts in Sport Management
This research reflected an examination of the history and current trends of the Little League Baseball World Series and its parent organization Little League. The tournament, held in South Williamsport, Pennsylvania each August draws hundreds of thousands of fans from across the globe, and creates a multi-million dollar revenue stream. Little League is one of a handful of international non-profit entities, which introduces a unique set of business management techniques. Several of these facets were explored, including financial data, marketing initiatives, employee, and risk management as well as ethical practices in regards to the League as a whole, and more …
The Big Wish, Concordia College, 2015, Bruno A. Surdo
The Big Wish, Concordia College, 2015, Bruno A. Surdo
Master of Arts in Sport Management
The purpose of this Capstone project was to create an event centered on an existing event within the sports industry. The "Big Wish - Concordia College" an event based off a wish granting experience through the Make-a-Wish Foundation along with a football game at Concordia College in Moorhead, Minnesota. Further research was conducted to identify how the Make-a-Wish Foundation grants wishes to children. Some of the findings indicated that a child must be between 2.5 and years old, have a life threatening illness, referred by someone, and have not had a wish granted previously. Using the research shown through the …
National Football League Combine, Ricardo Jones
National Football League Combine, Ricardo Jones
Master of Arts in Sport Management
The NFL Combine is an annual event where potential professional football players get the opportunity to interview with professional teams. The Combine is an invite-only event where the athletes prepare for weeks before the actual event. This paper discusses the marketing plan of the NFL Combine with a goal to market to current and new football fans across the globe. This paper also covers strategies that will be used to retain employees along with a feedback process. A risk management plan was included to protect participants and employees. This risk management plan also includes a contingency plan in case issues …
Ncaa Fencing Championship, Zachary Moss
Ncaa Fencing Championship, Zachary Moss
Master of Arts in Sport Management
This paper examined the many aspects of planning, organizing, and managing a sporting event. Specifically, it focused on the management of the 2019 NCAA Fencing Championships utilizing Welsh-Ryan Arena at Northwestern University as the host site. Every aspect of the event is examined beginning with the organization responsible for it, going through the structure of the event itself, outlining a marketing plan for the event, analyzing the management of employees and volunteers, discussing of potential risks associated with the facility for this event, analyzing ethical concerns of the event itself, and concluding with personal reflection from the paper's author. Included …
Consumer Purchase Behavior Of Online Professional Sports Merchandise, Gina Schampers
Consumer Purchase Behavior Of Online Professional Sports Merchandise, Gina Schampers
Master of Arts in Sport Management
The purpose of this study was to find out whether shoppers browsed online then purchased in a store or purchased online. There had been limited empirical research and knowledge about online shopping behavior in relation to professional sports merchandise. Therefore, this study looked at consumer behavior and the use of websites to purchase professional sports merchandise. Most of all when research was analyzed the author found some shortcomings that overlooked buyers who researched products online, and then purchased in stores. To achieve the goal of this study, a survey was administered to 100 undergraduate and graduate students from Concordia University, …
Coaching High School Girls' Basketball, Danielle Ellison
Coaching High School Girls' Basketball, Danielle Ellison
Master of Arts in Sport Management
Schools in every city and state in America have their prized team and will make sacrifices in the classroom to have their students score on the field" (McMillen, 1991, p, 489). The purpose of this paper is to examine the grades of student athletes and find a way to maintain or make them better by use of study tables and progress reports. As a student athlete, athletes do not realize that they are students first and athletes second, not the other way around. Particularly the girls' basketball team at Como Park High School. As a student athlete, it takes a …
Business Plan: Sports Facility In Rochester, Minnesota, Nikki Scherr
Business Plan: Sports Facility In Rochester, Minnesota, Nikki Scherr
Master of Arts in Sport Management
This capstone project involves the construction of a new sports facility, The Sports Hut, located in Rochester, Minnesota. The mission of The Sports Hut organization is to get kids active at a young age, which allows the opportunity for athletes to thrive in their sport and passions, while providing a place to learn and grow in a healthy environment. Although obesity can be a very complex issue, Miller, Rosenbloom and Silverstein (2004) have discovered that obesity affects more than 30% of children and can be found commonly due to the environment and lifestyle in which they group up in. It …