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Child Friendliness Of Restaurants: A Pilot Study, Amy Mccluskey Bardwell

Electronic Theses and Dissertations

The objective of this study was to develop an instrument to measure the child friendliness of restaurants using a combination of previous literature and focus groups. The pilot study consisted of a thirty-six item survey instrument that was distributed to forty individuals. Among the forty individuals who received the survey instrument, thirty-three of them completed the survey. A panel of experts reviethe survey results using cognitive factor analysis. The experts were asked to place each item of the survey instrument into categories. From this, five factors emerged. These included: facilities, service, atmosphere, activities, and menu. Six items from the survey …