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Full-Text Articles in Neuroscience and Neurobiology
The Distinction Of Logical Decision According To The Model Of The Analysis Of Brain Signals (Eeg), Akeel Abdulkareem Al-Sakaa, Zaid H. Nasralla, Mohsin Hasan Hussein, Saif A. Abd, Hazim Alsaqaa, Kesra Nermend, Anna Borawska
The Distinction Of Logical Decision According To The Model Of The Analysis Of Brain Signals (Eeg), Akeel Abdulkareem Al-Sakaa, Zaid H. Nasralla, Mohsin Hasan Hussein, Saif A. Abd, Hazim Alsaqaa, Kesra Nermend, Anna Borawska
Karbala International Journal of Modern Science
Recently, brain signal patterns have been recruited by researchers in different life activities. Researchers have studied each life activity and how brain signal patterns appear. These patterns could then be generalised and used in different disciplines. In this paper, we study the brain state during decision making in a lottery experiment. An EEG device is used to capture brain signals during an experiment to extract the optimal state for logical decision making. After collecting data, extracting useful information and then processing it, the proposed method is able to identify rational decisions from irrational ones with a success rate of 67%.
A Neuromarketing Study Of Consumer Satisfaction, Armando F. Rocha, Fábio T. Rocha, Lucia H. Arruda
A Neuromarketing Study Of Consumer Satisfaction, Armando F. Rocha, Fábio T. Rocha, Lucia H. Arruda
Armando F Rocha
The interest of marketing science in using neuroscience techniques to understand the consumer’s thought processes, dates back to the 1970s, when EEG data were recorded while subjects were watching TV commercials. Recently, fMRI was used to study the neural correlates of culturally based brands and neural predictors of purchases. These studies have discovered important properties of the neural circuits that are associated with consumer decision-making process and satisfaction. Here, EEG brain mapping was used to study the dynamics of the brain activity associated with these processes. The present study validated the EEG technology as an adequate neuromarketing tool and shows …