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Kinesiology Commons

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Masters Theses

University of Tennessee, Knoxville

College Students

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The Effectiveness Of A Health Communication Campaign In Increasing Awareness Of The 2008 Physical Activity Guidelines For Americans Among College Students Living In Residence Halls, Virginia Marie Frederick May 2012

The Effectiveness Of A Health Communication Campaign In Increasing Awareness Of The 2008 Physical Activity Guidelines For Americans Among College Students Living In Residence Halls, Virginia Marie Frederick

Masters Theses

The college years are an important time for young adults to learn and implement healthy lifestyle behaviors, such as physical activity (PA). In order to develop these habits, college students should be made aware of public health recommendations, such as the 2008 Physical Activity Guidelines for Americans (PAG). However, no studies have examined the level of awareness of these guidelines among college students. PURPOSE: To determine the level of awareness of the 2008 PAG in college students and study the effectiveness of a PA health communication campaign (HCC) designed to increase awareness. METHODS: This study utilized a quasi-experimental, two-group design. …