Kinesiology Commons^™

The Relationship Between Fitness-Based Incentive Programs And Exercise Adherence In A Corporate Fitness Facility, Elwood D. Moore

Electronic Theses and Dissertations

Experts agree that habitual exercise is beneficial to health and essential in the primary prevention of coronary heart disease and its associated risk factors. Despite this knowledge, adherence to an regular exercise regimen remains the major problem in the health and fitness industry. Reports estimate greater than 70% of the adult population in the United States do not participate regularly in physical activity. In contrast to the commercial fitness world where membership and profit continue to be the primary directives of the industry, corporate fitness programs are concerned with recruitment and adherence and consistently and exponentially increasing participation to justify …