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“Toughest Sport On Dirt”: An Exploratory Study Of Market Demand Variables Of Fans Of The Professional Bull Riders, Inc., Chia-Ying (Doris) Lu, Brenda Pitts, Kevin Ayers, Carol Lucas
“Toughest Sport On Dirt”: An Exploratory Study Of Market Demand Variables Of Fans Of The Professional Bull Riders, Inc., Chia-Ying (Doris) Lu, Brenda Pitts, Kevin Ayers, Carol Lucas
Kinesiology Faculty Publications
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