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Coping With Recession In The Ski-Industry: A Suppliers’ And Consumers’ Perspective, Marijke Taks, Jona Ragoen
Coping With Recession In The Ski-Industry: A Suppliers’ And Consumers’ Perspective, Marijke Taks, Jona Ragoen
Human Kinetics Publications
The current study explores the impact of the recession on the ski industry based on interviews with suppliers in two ski resorts (n=10) as well as ski travel agencies (n=8). Subsequently, Flemish ski tourists (n=252) were surveyed about changes in their behavior towards ski vacations from 2008 to 2011, taking into account their socio-cultural background as well their level of ski/snowboard participation. Both studies reveal a decline in ski tourism during the years under investigation. The impact of the recession varies according to the type of sports provider. The impact of the recession on ski vacations is more prevalent for …