Other Forestry and Forest Sciences Commons^™

But Does It Work? The Impact Of Social Media Use On Interpretive Outcomes And Place Attachments At San Francisco Bay Area Parks, Eric Knackmuhs

Electronic Theses and Dissertations

Many parks are now using social media sites to connect with visitors but little is known about how effective these efforts have been. This study examined the influence of social media use on interpretive outcomes and place attachment. Visitors to four parks in the San Francisco Bay Area were surveyed twice, once as they exited the park (n = 529) and a second time via email (n = 216) six to ten weeks after visiting. In both surveys, respondents were asked how they use social media to experience parks and to what extent they experienced interpretive outcomes (intellectual and emotional …