Forest Sciences Commons^™

Agro-Tourism As An Extension Strategy To Promote Agriculture In The Northern Region Of Thailand, Bordeesorn Phumrungruan, Rowena Dt. Baconguis

Journal of Public Affairs and Development

This study contributes to the body of knowledge on agro-tourism by highlighting how it promotes agriculture and local culture among visitors in the northern region of Thailand. A case study research design was used on two government-assisted and two independent agro-tourism sites selected from a list of best performing agro-tourism sites ranked by the Department of Agricultural Extension and Tourism Authority of Thailand. On-site data gathering was conducted from January to February 2020. Site owners were interviewed about their strategies in promoting agricultural technology, practices, and local culture. Visitors were likewise interviewed regarding their chosen activities and satisfaction with these …