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Eagle Lager: A Sorghum Success Story On Many Levels, Ian Mackintosh
Eagle Lager: A Sorghum Success Story On Many Levels, Ian Mackintosh
INTSORMIL Presentations
In 1999 in Uganda we were faced with a static but highly competitive market.
Needed to grow our market and to do this we needed to make beer cheaper
It was felt that a suitable local ingredient would reduce the cost of manufacture and stimulate local agriculture and the economy as well as provide opportunities for growth and profit for the company.
An extensive base line study of the Ugandan agricultural sector was undertaken to determine what was “out there.”
It was clear that there was enormous potential but little else.
Sorghum seemed the logical starting point because there was …