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Optimizing Immersive Technology Condition For Measuring Consumer Perception And Acceptance Of Food Products, Shady Afrin Jeesan

Graduate Theses and Dissertations

Rapid advancement of immersive technologies is paving the way toward a new era in sensory and consumer science by enabling consumers to experience tasting of food samples in different environments, thus generating more realistic perception. However, little attention has been paid to developing a standardized and optimized methodology for conducting such sensory testing in an immersive environment. A variety of factors related to sensory testing in an immersive environment may significantly modulate consumer perception and acceptance of foods. Therefore, this thesis study aimed to optimize protocols related to sensory testing using immersive technology. In this thesis study, participants were asked …