Food Science Commons^™

Product Ingredients - Advertising Labeling, Florije Tahiri, Violeta Lajqi, Kushtrim Tahiri

UBT International Conference

The higher standard of life has also raised the market demand for variety of products while impacting the producers’ behavior in regards to marketing. One of the ways the producers offer and present to customers their products is through label advertising. Raised awareness among customers has made possible the demand for higher quality products, but are higher quality products being offered to citizens? This research has analyzed the food legislative framework, food product samples were analyzed, few local and international food shops were visited, and one to one interviews were conducted with consumers. Based on the results of the research, …