Behavior and Ethology Commons^™

Science And Sentiment: Affecting Change In Environmental Awareness, Attitudes, And Actions Through The Daily Nature Project, Elizabeth D. Haynes Poronsky

The STEAM Journal

Knowledge about what motivates pro-environmental behavior is important to organizations that seek to encourage environmental stewardship. Research suggests that targeting emotions and beliefs about nature can be more effective in changing environmental actions than increasing knowledge. Daily Nature, a site on the social media platform Facebook, features a daily nature photograph, a quote from a notable historical person and a related lyrical written passage. The popularity of this site lends credence to the appeal of interdisciplinary formats, and underscores the benefits of encouraging emotional and aesthetic ties to nature.