Meat Science Commons^™

Swine Research Industry, Alyssa Abendroth '24

Distinguished Student Work

My business research revolved around biosecurity and disease. My inquiry was led by the question How common are diseases in commercial swine units and how can they be prevented from a staff personnel standpoint?. I completed my research by gaining knowledge through experience in my internship, as well as a literature review. I could not find an explicit response to how common diseases are, but I did learn about biosecurity and disease prevention.

Assessment Of Kansas Beef Producers’ Perception And Knowledge Level Of Business-To-Consumer Marketing, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of this study was to assess the perception and knowledge level of Kansas beef producers regarding business-to-consumer marketing.

Study Description:A digital survey was created to assess the perception and knowledge level of business-to-consumer (B2C) marketing of Kansas beef producers. The survey was disseminated to Kansas beef producers utilizing the Shop Kansas Farms online social networking group.

Results:Results from this study showed that 25.5% of beef producer respondents (n = 41) raise another species in addition to beef. It was found that 50.0% of survey respondents sold 20 or fewer head of finished beef cattle in …

Evaluation Of Kansas Beef Consumers’ Awareness And Understanding Of Business-To-Consumer Marketing, L. K. Decker, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of the study was to determine the understanding and knowledge level of consumers purchasing beef in a business-to-consumer (B2C) format within Kansas.

Study Description:A digital survey was created to evaluate consumers’ familiarity and satisfaction of buying beef in a B2C format. The survey was made available for a two-week period to consumers utilizing the Shop Kansas Farms online social media group.

Results:Results of the survey showed 93% of consumers (n = 174) reported having previously purchased beef products from a local producer or locker. Of these, 63.1% reported that their most recent purchase was their …