Agriculture Commons^™

Primary Reasons For Not Attending Farmers' Market. Do Market Features And Consumer Characteristics Matter?, Autumn Milliner

Masters Theses & Specialist Projects

The number of farmers’ markets has been growing, but consumer attendance does not appear to rise at the same rate. The overall purpose of this study was to investigate primary reasons for not attending. Specific objectives were: (1) describe the consumer characteristics of individuals who do not attend farmers’ markets (2) investigate the consumer characteristics and market amenities that influence a consumer’s choice to not attend a farmers market (3) estimate the variables that impact a consumer’s level of interest in subscribing to a CSA and (4) assess and estimate the relationship between consumer characteristics and their willingness to pay …

Online Shoppers Spending On Fresh Produce; Do Those On Government Assistance Spend Less?, Wyatt Tucker Lucas

Masters Theses & Specialist Projects

This study applies an Ordinary Least Squares (OLS) model to explain differences in the amount that online shoppers might spend per month on fresh produce, given specific consumer characteristics. It also uses a multinomial logit model to determine the relative probability of online shoppers spending more or less, given specific consumer characteristics. The independent variable of interest in both models is whether or not the respondent is a recipient of a government assistance food program. These analyses used data from a stratified random sample of 1,205 online shoppers residing in the southern region of the United States. “Online shoppers” in …

Marketing Effects On Consumer Retention And Expenditures In Central Kentucky And North Central Tennessee Floral Industry, Danielle L. Berkshire

Masters Theses & Specialist Projects

Florists in today’s industry are competing against mass-markets that are able to buy and sell fresh-cut flowers at low prices in bulk. Mass-markets offer little or no design or other services. Consumers find it convenient to order flowers online through wire services, paying large fees to order flowers. Order gatherers pose as local floral shops taking consumers orders online or by phone then call the local florist to fill orders. Packaged flowers became popular in the early 2000’s ordering flowers directly from the farm to the consumer. Rural and metropolitan areas of Central Kentucky and North Central Tennessee were surveyed. …

A Study Of Kentucky’S Agricultural Performance Using Shift-Share Analysts, David Neal Cundiff

Masters Theses & Specialist Projects

In this paper the theory that Kentucky has a comparative advantage in agricultural employment, when compared to the United States, is examined. In order to test this hypothesis, a dynamic shift-share analysis was conducted using the thirteen major economic sector of Kentucky over the period 1970 to 1989. The resulting regional shift components, or competitive components, give support to the theory that a comparative advantage for Kentucky in agriculture does exist. Annual regional shift components, as well as their dynamic counterpart, possess predominately positive values, indicating outperformance by Kentucky’s agricultural sector when compared to the United States economy as a …

Adolescent Smoking Status And Socioeconomic Dependence On The Tobacco Crop In Southeastern Kentucky, Gregory Colwell

Masters Theses & Specialist Projects

The purpose of the study was to quantify the relationship between adolescent smoking and economic dependence on the tobacco crop. A survey of 1322 students from a random sample of all secondary schools in four counties in southeastern Kentucky was performed. The survey gathered information concerning smoking behavior and social variables. Chi-square analysis was performed to assess the relationships between these variables in students from families who worked with tobacco and families who did not.

Chi square analysis of female adolescent smoking behavior revealed a significant association between the instances of adolescent smoking and age, friend smoking status and sibling …