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Full-Text Articles in Agriculture
Labeling And Product Characteristic Preferences Of Organic Food Buyers, Kynda R. Curtis, Tatiana Drugova, Haylea Thomason
Labeling And Product Characteristic Preferences Of Organic Food Buyers, Kynda R. Curtis, Tatiana Drugova, Haylea Thomason
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This fact sheet discusses the results of an online survey conducted in 2017 across 16 western states via Qualtrics. Just over one thousand residents responded to the survey. The goal of the survey was to examine what types of consumer characteristics, attitudes, concerns, and past consumption habits define a typical consumer of organic wheat products and also examine what factors play into their organic food purchase decisions.
Premium Potential For Organic Wheat Products, Kynda R. Curtis, Tatiana Drugova, Haylea Thomason
Premium Potential For Organic Wheat Products, Kynda R. Curtis, Tatiana Drugova, Haylea Thomason
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This fact sheet provides an overview of the premiums consumers in the Western U.S. are willing to pay for organic wheat products, as well as their knowledge of organic production methods, and opinions and attitudes toward organic food products in general.
Target Market Identification And Data Collection Methods, Kynda R. Curtis, Sierra Allen
Target Market Identification And Data Collection Methods, Kynda R. Curtis, Sierra Allen
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This fact sheet provides information on how to define a target market for a product or service, followed by methods for market collecting data on targeted consumer groups.
Fresh Produce Direct Market Sales Considerations, Kynda R. Curtis, Sierra Allen, Susan Slocum
Fresh Produce Direct Market Sales Considerations, Kynda R. Curtis, Sierra Allen, Susan Slocum
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This fact sheet describes direct market sales including information on selling farm products or services directly to the final consumer, local grocery or restaurant.
Who Are Organic Wheat Consumers?, Kynda R. Curtis, Tatiana Drugova, Haylea Thomason
Who Are Organic Wheat Consumers?, Kynda R. Curtis, Tatiana Drugova, Haylea Thomason
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This fact sheet provides an overview of the socio-demographics, attitudes, and preferences of organic wheat consumers in the Western U.S. It discusses information on what food attributes these consumers value most along with their lifestyle and shopping habits.
Local Food Entrepreneurship Support, Needs And Gap Analysis, Karin E. Allen, Ruby Ward
Local Food Entrepreneurship Support, Needs And Gap Analysis, Karin E. Allen, Ruby Ward
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This study looks at the current needs as well as resources available to identify gaps in services and provide recommendations about how programs could be improved or added in support of the Utah food production system. An in-depth background on FICs is presented, followed by a brief description of Utah’s food climate. The methodology used and the analysis, followed by .final recommendation is included.