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Full-Text Articles in Agriculture
Assessment Of Students’ Crisis Communications Skill Increase Based On Classroom Instruction And Second Life™ Training, Gregory C. Jernigan, Jessica R. England, Leslie D. Edgar
Assessment Of Students’ Crisis Communications Skill Increase Based On Classroom Instruction And Second Life™ Training, Gregory C. Jernigan, Jessica R. England, Leslie D. Edgar
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
Crisis communication training and skill development are critical to ensure the sustainability of the agriculture industry. The purpose of this study was to assess students’ perceptions of knowledge, ability, and skills on select crisis-related skills, tasks, and activities in order to identify the potential effectiveness of a Second LifeTM (SL) simulation. Pre- and post-test data were collected to determine the potential changes in skill in the seven crisis communication constructs of (a) related knowledge; (b) mass, group, and intrapersonal communications; (c) contingency planning; (d) use of related supplies and tools; (e) identifying learning and training needs; (f) related areas of …
Crisis Communication Needs Assessment: A Delphi Study To Enhance Instruction For Agricultural Communicators And Other Stakeholders, Allyson Ceary Mcguire
Crisis Communication Needs Assessment: A Delphi Study To Enhance Instruction For Agricultural Communicators And Other Stakeholders, Allyson Ceary Mcguire
Graduate Theses and Dissertations
Agricultural communicators and industry stakeholders need to be able to develop, prepare and implement crisis communication plans to help assure the sustainability of the agriculture industry should a crisis event occur. A thorough exploration of possible options and needs for training crisis communicators is a needed study in the agriculture industry. Students learning to prepare for managing crises in real life situations are rarely taught in a hands-on, experiential manner. Students can read and analyze case studies pertaining to crises, but without having an actual crisis; little means exist for preparing students for real world situations. There is a need …
Industry Professionals’ Perceptions Of Crisis Communications Educational Needs For New Professionals And Best Practices For Second Life© Simulations, Kristin M. Pennington, Leslie D. Edgar
Industry Professionals’ Perceptions Of Crisis Communications Educational Needs For New Professionals And Best Practices For Second Life© Simulations, Kristin M. Pennington, Leslie D. Edgar
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
Crises impacting agriculture cost the nation billions of dollars in expenses and lost revenues annually. Organizations and governmental agencies continue to refocus energies on improving crisis communication plans in an effort to lessen economic impacts of unanticipated events. This study brought together an advisory team of agricultural communications professionals to gather perceptions of crisis communications educational needs for new professionals and to identify the best practices for using Second Life© (SL), a 3-D virtual world, simulations for training. Advisory team members represented the human, crop, animal, and environmental sectors of the agricultural industry. Perceptions were gathered during a roundtable, open-ended …