Agriculture Commons^™

Student Perceptions Of Agriculture Messages Delivered Using Creative Media, Faith Mills

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was determine how communicating authentical agricultural information using an infographic affect millennial and generation z students’ perceptions on the agriculture industry and to determine the perceptions of college students regarding the infographic used to convey agricultural messages. This study used a qualitative and quantitative approach in a questionnaire format through Qualtrics. The questionnaire was designed with five sections including a pre-questionnaire, content presentation, post-questionnaire, infographic perception questionnaire, and demographics section. All questions in the pre- and post- questionnaire were focused on the subjects found in the infographic presented in the content presentation. Overall, participants had …

Student Perceptions Of Messages Regarding Genetically Modified Organisms Delivered Using Creative Media, Faith Mills, Casandra K, Cox

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

The purpose of this study was to determine how communicating authentic agricultural information using an infographic affects Millennial and Generation Z students’ perceptions of genetically modified organisms (GMO) and to determine the perceptions of college students regarding the infographic used to convey agricultural messages. This study used survey research methods with open- and closed-ended questions administered through Qualtrics. The questionnaire was designed with five sections including a pre-questionnaire, content presentation, post-questionnaire, infographic perception questionnaire, and demographics section. All questions in the pre- and post- questionnaire were focused on the content found in the researcher developed infographic. Overall, participants increased accuracy …

Interactions Between The Protein Industry And Blogs: An Analysis Of Content And Perceptions, Kylie Hackworth

Graduate Theses and Dissertations

This thesis contains two articles that describe and characterize the use of the social media platform of blogging in the context of the animal agriculture and protein industry. The first article used content analysis to analyze blog posts and look for themes throughout the posts. This study included 37 posts from ten authors and resulted in four recurrent themes. The major themes were environment, consumption of protein, alternative protein source, and alternative dieting. The tones regarding these themes were both negative and positive toward the protein industry.

The second article used hand-coding to look for themes and similarities concerning flow …

Introducing The Academic Discipline Of Agricultural Communications To The United Kingdom: A Needs Analysis, Sara Kathryn Maples

Graduate Theses and Dissertations

There is a current need to identify and describe opinions of prospective employers and current agricultural students about the prospects of developing an agricultural communications academic discipline in the U.K. An understanding of the competencies employers would expect of agricultural communications graduates, as well as an understanding of what students would expect to learn, would form the conceptualization and development of the discipline in the U.K. A total of 22 agricultural communications professionals and 67 agricultural students from across the United Kingdom completed the survey. Collected data showed agricultural students and agricultural communications professionals answers overall were not statistically different. …

Millennial Alumni Perceptions Of Communications Media Utilized By The Dale Bumpers College Of Agricultural, Food And Life Sciences, Amanda Nicole Anthony

Graduate Theses and Dissertations

Alumni relationship cultivation serves as the foundation of higher education and must be maintained to keep graduates and alma maters connected. To evaluate the success of communications media in reaching recent graduates, classified as Millennials, this study sought to determine Millennial alumni perceptions of media distributed by the Dale Bumpers College of Agricultural, Food and Life Sciences (Bumpers College) from 2012 through 2014. Assessed communications media included The Graduate and AR Culture magazines, The Graduate e-newsletter, tailgate and mocktail party invitations, College website, and social media presences. Active and inactive Millennial alumni (N = 20) responses were gathered through …

Characteristics Of Agricultural Communications Undergraduate Programs, Morgan Michelle Large

Graduate Theses and Dissertations

This study was designed to characterize agricultural communications undergraduate programs nationwide. A total of 41 undergraduate agricultural communications programs were identified via the National ACT database, Internet searches, and previous academic program research. Objectives included creating an accounting of existing programs, a description of those programs, identifying trends in program demographics, curriculum development and identifying top programs. This study employed a census approach and used a mixed methods design. A mixed-methods survey instrument was used to collect the data. The survey included questions to gain both qualitative and quantitative data to meet this study's objectives. The quantitative data were analyzed …

Knowledge, Perceptions, And Outcomes Of Agricultural Communications Curriculum In Arkansas Secondary Agricultural Classrooms, Carley Payne Calico

Graduate Theses and Dissertations

The purpose of this mixed method study was to assess the effectiveness of agricultural communications curriculum developed and incorporated into a semester-long agricultural leadership and communications course for secondary agricultural education programs in Arkansas. This study was comprised of three parts including a pilot test, teacher training assessment, and a descriptive field test over a two-year period. For the pilot test portion of the study, students (N = 297) participated in newly developed instructional modules (careers, writing, design, and multimedia) predetermined by a committee of agricultural education and communications faculty at the University of Arkansas. The pilot test indicated students' …

A Content And Visual Analysis Of Promotional Pieces Used To Promote The Arkansas Soybean Promotion Board, Amy Hughes

Graduate Theses and Dissertations

A communications campaign was developed for a commodity promotion board in the southern region of the United States with promotional pieces produced and disseminated by a third-party communications group to reach the general public, soybean producers, and animal agriculture producers target audiences through key themes and messages. A systematic, content-driven approach assessed the potential impact on perceptions of individuals. This study utilized a content and visual analysis based on semiotic theory to analyze creative pieces and focus groups to assess content quality and impact.

Many of the creative pieces displayed too many themes, and the themes did not accurately represent …