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Agriculture Commons

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University of Arkansas, Fayetteville

2023

4-H;Cooperative Extension;Facebook;Social Media

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Full-Text Articles in Agriculture

Facebook In County 4-H Extension Programs In Arkansas: Is It Effective For Communication?, Haley Padgett May 2023

Facebook In County 4-H Extension Programs In Arkansas: Is It Effective For Communication?, Haley Padgett

Graduate Theses and Dissertations

As social media rises in popularity, agents with 4-H responsibilities have the opportunity to implement social media platforms in their communication outreach. The purpose of this study was to identify how agents with 4-H responsibilities in Arkansas use Facebook for communication purposes and their perceptions of its effectiveness. This information helps provide understanding of the effects of Facebook on county 4-H programs in Arkansas and assists agents in determining how to implement or better utilize Facebook in their county programs. The study had three research objectives: 1) describe the usage of Facebook by agents in Arkansas with at least a …