Agriculture Commons^™

Marketing Margins Of Strawberries 2006-2010 Shipping Point-Terminal-Retail Price, Matej Mikle Barat

Graduate Theses and Dissertations

This thesis examines vertical price relationships for fresh strawberries. Specifically, the focus is on three stages of the vertical chain. The first stage is the shipping point. Shipping points represent major strawberry production regions and are the closest price point to the farm. The second stage is the terminal market. Terminal markets are wholesale markets in major US cities. The third stage is the retail level. Retail level prices are measured as average supermarket prices in the same cities for which terminal market prices are available. Using weekly data, markup equations are estimated from upstream to downstream levels of the …