Agriculture Commons^™

Imperfect Produce Pricing: Relationships Between Price Percent Discount And Demographic Traits Of Customers, April Foster

Graduate Theses and Dissertations

This research sought to understand the impact of price reductions on consumer spending behaviors related to the purchase of imperfect produce. Additionally, the correlation between consumers’ demographics and their willingness to purchase imperfect produce at various price points was evaluated. The data was viewed with mindfulness toward reducing food loss as a function of the world food crisis. More specifically, the purpose of this study was to describe the relationship between Washington County, Arkansas consumers’ demographic traits and the percent discount at which they are willing to alter their behavior to purchase specific imperfect produce items. Using the Theory of …