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Poultry Production Messaging: A Content Analysis Of Three National Newspapers From 1994 To 2014, Stuart Estes
Poultry Production Messaging: A Content Analysis Of Three National Newspapers From 1994 To 2014, Stuart Estes
Graduate Theses and Dissertations
Consumers are increasingly concerned with the use of antibiotics and hormones in poultry production, and the news media is the primary way consumers gain knowledge about this subject. This study assessed articles about antibiotic and hormone use in poultry production from the New York Times, USA Today, and the Wall Street Journal from 1994 to 2014. This study employed a content analysis methodology to assess selected articles (n = 139) for key messaging about antibiotic and hormone use in poultry production, article tone, article framing, and article journalistic quality. Data gathered from key messages were assessed for emergent themes that …
Northwest Arkansas Consumer Perceptions Of Poultry Production, Stuart Estes
Northwest Arkansas Consumer Perceptions Of Poultry Production, Stuart Estes
Agricultural Education, Communications and Technology Undergraduate Honors Theses
Poultry production holds an important place in Arkansas economically and as a food source. The importance of poultry production ultimately hinges on the demands of the consumers and the perceptions that drive their purchases. With this in mind, this study surveyed consumers to assess their perceptions of poultry production in Arkansas. The instrument used to survey consumers was created by the researcher and an expert committee at the University of Arkansas. Consumers were interviewed through direct communication at grocery stores in northwest Arkansas. Data gathered from the study were analyzed for descriptive and correlational statistics. Data showed that consumers were …