Agriculture Commons^™

Consumers’ Willingness To Pay For Hydroponic Lettuce, Daniel Gilmour

Graduate Theses and Dissertations

With continued advances in hydroponic plant production technology, an increasing number of farms have begun using hydroponic techniques to grow leaf lettuce and other food crops in a controlled environment. Recent controversy about the ongoing inclusion of hydroponics in the USDA organic program has highlighted uncertainty about marketing for hydroponic crops. In November 2017, the National Organic Standards Board voted not to recommend that hydroponic farms be banned from applying for organic certification. Since then, continued controversy has led a group of organic producers to start an additional independent certification program that would exclude hydroponic crops. While hydroponic production may …