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Consumer Willingness To Pay For Genetically Engineered Edamame, Elijah John Wolfe
Consumer Willingness To Pay For Genetically Engineered Edamame, Elijah John Wolfe
Graduate Theses and Dissertations
This study examined the effect of GM labeling on consumer willingness to pay (WTP) for edamame. It also investigated how people reacted to different messages and whether the order of receiving positive or negative information about GM technology impacted their willingness to pay (WTP). The study had three components: (1) a sensory test of GM and non-GM labeled products; (2) a non-hypothetical experimental auction to assess WTP for GM, non-GM and unlabeled products; and (3) a questionnaire to collect demographics and other information from the participants. Results of the sensory evaluation revealed no statistically significant difference between GM and non-GM …