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Full-Text Articles in Agriculture
Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner
Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner
Graduate Theses and Dissertations
This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …
Animal Welfare Frames: How Social Media Messages Bridge The Gap Between The Protein Industry And Consumers, Olivia Norton
Animal Welfare Frames: How Social Media Messages Bridge The Gap Between The Protein Industry And Consumers, Olivia Norton
Graduate Theses and Dissertations
The two articles in this thesis used content analysis to analyze and compare animal welfare related website and Twitter content of the top five animal protein producing companies in the United States. In the first article, the animal welfare website content of Cargill, Tyson Foods Inc., Smithfield, JBS® and Sysco were analyzed for persuasive frames, common topics, and key terminology to describe their corporate positions on animal welfare. Sysco’s main page devoted to animal welfare dominated the word count with 1,045 words, while JBS®’s main animal welfare page used only 265 words to communicate the company’s views. The most commonly …