Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Agriculture
Interactions Between The Protein Industry And Blogs: An Analysis Of Content And Perceptions, Kylie Hackworth
Interactions Between The Protein Industry And Blogs: An Analysis Of Content And Perceptions, Kylie Hackworth
Graduate Theses and Dissertations
This thesis contains two articles that describe and characterize the use of the social media platform of blogging in the context of the animal agriculture and protein industry. The first article used content analysis to analyze blog posts and look for themes throughout the posts. This study included 37 posts from ten authors and resulted in four recurrent themes. The major themes were environment, consumption of protein, alternative protein source, and alternative dieting. The tones regarding these themes were both negative and positive toward the protein industry.
The second article used hand-coding to look for themes and similarities concerning flow …