Agriculture Commons^™

Direct Marketing Of Louisiana Shrimp: A Cost-Earnings Analysis, Jill Christoferson

LSU Master's Theses

Secondary data on cost and earnings from a 2012 survey of inshore Louisiana shrimpers was used as the foundation this partial budget analysis examining the feasibility of supplementing direct marketing (DM) strategies for Louisianan shrimp harvesters. Refinement of key variables for the analysis was conducted using supplemental surveys in 2014 of DM shrimp harvesters and DM consumers. The DM harvester survey (n= 72) produced information on actual price per pound for DM shrimp, as well as catch grade distribution, product marketing mix, and labor estimates. The DM consumer survey (n=255) yielded information on participants’ preferences for DM shrimp, including actual …