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Full-Text Articles in Agriculture
A Perplexing Process: Understanding How Agricultural Producers Process Best Management Practice Information, Audrey E. H. King, Lauri M. Baker
A Perplexing Process: Understanding How Agricultural Producers Process Best Management Practice Information, Audrey E. H. King, Lauri M. Baker
Journal of Applied Communications
Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and …
Getting What You Want: A Compelling, Reusable, One-Page Message., Martin A. Draper, Betsy B. Draper
Getting What You Want: A Compelling, Reusable, One-Page Message., Martin A. Draper, Betsy B. Draper
Academic Chairpersons Conference Proceedings
Using examples from planning and evaluation, government and business models, presenters will share tactics and strategies for simple, concise communications on important issues. Participants will practice by developing a one-page position paper, briefing paper or decision memo.