Evaluation Of Leafy Green Species Popular Among Ethnic Groups For Production And Markets In The Northeastern Usa, Ricardo A. Orellana

Doctoral Dissertations

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ABSTRACT

EVALUATION OF LEAFY GREEN SPECIES POPULAR AMONG ETHNIC GROUPS FOR PRODUCTION AND MARKETS IN THE NORTHEASTERN USA MAY 2015 RICARDO A. ORELLANA, B.S., ESCUELA AGRICOLA PANAMERICA EL ZAMORANO, HONDURAS M.B.A, INSTITUTO SUPERIOR DE ADMINISTRACION DE EMPRESAS (ISEADE) EL SALVADOR M.Sc. UNIVERSIDAD BOLIVARIANA (UB), CHILE Ph.D., UNIVERSITY OF MASSACHUSETTS AMHERST Directed by: Professor Frank X. Mangan This dissertation addresses the need to evaluate the potential of leafy green species popular among ethnic groups for production and marketing in the northeastern US, specifically in Massachusetts. The targeted potential consumers for these leafy greens are three ethnic groups living on the US …

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Production, Marketing, And Handling Practices To Export Mcintosh Apples To Central American Markets, Mildred L. Alvarado Herrera

Doctoral Dissertations

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Latin America offers a marketing opportunity for fresh produce, since many countries are entering into global integration and international trade as part of their portfolio of economic growth. However, to take full advantage of these opportunities, many questions associated with the implementation of marketing approaches, fresh produce quality retention, and profitability need be answered before undertaking this business opportunity. When it comes to developing countries such as those in Central America, and in particular - El Salvador, Honduras, and Guatemala - language, culture, technology, competitiveness, regulations, poverty, and other barriers become challenges to enter these markets successfully. In order to …

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