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Full-Text Articles in Agriculture
Understanding Cut Flower Consumers, Makaylie Langford, Kynda R. Curtis, Melanie Stock
Understanding Cut Flower Consumers, Makaylie Langford, Kynda R. Curtis, Melanie Stock
All Current Publications
This fact sheet provides information on cut flower consumers, such as floral preferences and consumer demographics and psychographics. It discusses possible ways to enhance perceived value and interest in cut flowers.
Cut Flower Markets And Marketing In The Intermountain West, Makylie Langford, Kynda R. Curtis, Melanie Stock
Cut Flower Markets And Marketing In The Intermountain West, Makylie Langford, Kynda R. Curtis, Melanie Stock
All Current Publications
This fact sheet discusses different markets for cut flowers in the Intermountain West, including wholesale and direct-to-consumer markets. Farmers markets, community-supported agriculture and subscription services, u-pick operations, farm venues, and online options are explored, as well as using social media to advertise and build clientele.
An Overview Of The Cut Flower Industry, Makaylie Langford, Kynda R. Curtis, Melanie Stock
An Overview Of The Cut Flower Industry, Makaylie Langford, Kynda R. Curtis, Melanie Stock
All Current Publications
This fact sheet provides an overview of the cut flower industry. It provides information about traditional and specialty cut flowers, comparing flowers sourced locally in Utah and internationally.