Agriculture Commons^™

Characteristics Of Award-Winning Children’S Books About Agriculture: An Analysis Of Content, And The Perspectives Of Authors, Illustrators, And Publishers, Addison L. Beckham

Graduate Theses and Dissertations

The purpose of this two-article qualitative study was to characterize children's literature about agriculture and to describe the perceptions of authors and illustrators who are responsible for writing and designing these successful publications. This will result in the ability of organizations like Feeding Minds Press to provide writers, illustrators, and publishers with effective strategies and techniques to improve the accuracy and overall quality of children’s literature about agriculture. Few parameters exist for authors of children’s books about agriculture (Biser, 2007). These parameters are necessary to ensure the quality and accuracy of these educational efforts (Serafini, 2012). Though Feeding Minds Press …

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

Facebook In County 4-H Extension Programs In Arkansas: Is It Effective For Communication?, Haley Padgett

Graduate Theses and Dissertations

As social media rises in popularity, agents with 4-H responsibilities have the opportunity to implement social media platforms in their communication outreach. The purpose of this study was to identify how agents with 4-H responsibilities in Arkansas use Facebook for communication purposes and their perceptions of its effectiveness. This information helps provide understanding of the effects of Facebook on county 4-H programs in Arkansas and assists agents in determining how to implement or better utilize Facebook in their county programs. The study had three research objectives: 1) describe the usage of Facebook by agents in Arkansas with at least a …

Understanding The Support Local Movement From The Perception Of Generation Z In The Nwa Region, Daniela Medina

Graduate Theses and Dissertations

The support local movement is a growing trend within Generation Z, with that comes the need to understand marketing strategies Generation Z responds to best. As Generation Z is entering the workforce and purchasing their groceries there is a need to understand how this generation perceives the term local beef. There is currently little research in regard to Generation Z and their perceptions of local beef. This study aimed to fill a gap within research by conducting a qualitative study to gather rich data to understand Generation Z’s perception of the term local beef and what marketing strategies impacted them …

Dissonance Between Christian Beliefs And Eating Habits In The South, Karli Dianne Stringer

Graduate Theses and Dissertations

The purpose of this qualitative study was to initiate understanding of how obesity in the South is still so prevalent even though the majority of inhabitants subscribe to a faith that discourages unhealthy lifestyles. Furthermore, the information presented in this research sought to fill the knowledge gap for communicators and educators concerning the dissonance between Christianity in the South and the unhealthy eating habits of Southerners. Grounded in the Cognitive Dissonance Theory, this study comprised of a semi-structured interview route in which Protestant evangelical Christians in the South (N = 11) participated in a descriptive study conducted by a committee …

Characteristics Of Face-To-Face Communications In Agriculture Marketing And Customer Service, Ashlyn Ussery

Graduate Theses and Dissertations

As communication forms evolve, it is important for business leaders to not only follow the trends, but to be data-driven and make calculated decisions that are beneficial for their businesses. In this qualitative study, the researcher sought to describe how Arkansas Farm Bureau Federation used face-to-face and computer-mediated communication methods to communicate as an organization and the value their employees and members place on each communication method. Uses and Gratifications theory was used to guide this research and evaluate the results. This theory is unique in that it does not describe the effect media has on people, like many human …

The Recognition Preferences Of Ontario County 4-H Volunteers, Sarah Bagley

Graduate Theses and Dissertations

The 4-H program relies on volunteers to deliver quality youth programing to the local community. Therefore, volunteer management is an important job of a 4-H educator. The Ontario County 4-H program utilizes 94 volunteers who serve a variety of roles within the program, and the retention of these volunteers is important to the program’s continued success. Older volunteer studies have found that volunteer recognition is an important aspect of volunteer satisfaction and retention. Therefore, this study aimed to describe the characteristics of current Ontario county 4-H volunteers, understand the underlying motivations and recognition preferences of these volunteers, determine if correlations …

Interactions Between The Protein Industry And Blogs: An Analysis Of Content And Perceptions, Kylie Hackworth

Graduate Theses and Dissertations

This thesis contains two articles that describe and characterize the use of the social media platform of blogging in the context of the animal agriculture and protein industry. The first article used content analysis to analyze blog posts and look for themes throughout the posts. This study included 37 posts from ten authors and resulted in four recurrent themes. The major themes were environment, consumption of protein, alternative protein source, and alternative dieting. The tones regarding these themes were both negative and positive toward the protein industry.

The second article used hand-coding to look for themes and similarities concerning flow …

Assessing A Peer Mentor Program In An Honors College Of Agriculture, Isabel Whitehead

Graduate Theses and Dissertations

The purpose of the study was to assess mentees’ experiences in a peer mentor program in an honors college of agriculture and to determine which factors impact mentees’ ability to relate to their peer mentor based on the theory of homophily and interpersonal attraction. Colleges of agriculture are encouraged to examine which determinants impact students’ decisions to enter agri-science programs, what draws students to postsecondary agricultural programs, and to try recruiting underserved individuals into higher education to fulfill open employment opportunities for diverse, skilled, and globally competent individuals (Goeker, et al., 2015; Stripling & Ricketts, 2017). Peer mentoring is often …

Animal Welfare Frames: How Social Media Messages Bridge The Gap Between The Protein Industry And Consumers, Olivia Norton

Graduate Theses and Dissertations

The two articles in this thesis used content analysis to analyze and compare animal welfare related website and Twitter content of the top five animal protein producing companies in the United States. In the first article, the animal welfare website content of Cargill, Tyson Foods Inc., Smithfield, JBS® and Sysco were analyzed for persuasive frames, common topics, and key terminology to describe their corporate positions on animal welfare. Sysco’s main page devoted to animal welfare dominated the word count with 1,045 words, while JBS®’s main animal welfare page used only 265 words to communicate the company’s views. The most commonly …

Millennial Alumni Perceptions Of Communications Media Utilized By The Dale Bumpers College Of Agricultural, Food And Life Sciences, Amanda Nicole Anthony

Graduate Theses and Dissertations

Alumni relationship cultivation serves as the foundation of higher education and must be maintained to keep graduates and alma maters connected. To evaluate the success of communications media in reaching recent graduates, classified as Millennials, this study sought to determine Millennial alumni perceptions of media distributed by the Dale Bumpers College of Agricultural, Food and Life Sciences (Bumpers College) from 2012 through 2014. Assessed communications media included The Graduate and AR Culture magazines, The Graduate e-newsletter, tailgate and mocktail party invitations, College website, and social media presences. Active and inactive Millennial alumni (N = 20) responses were gathered through …

A Mixed Methods Approach Of Communication Campaign Development And Assessment: Identifying The Needs Of An Audience And Determining The Value In Evaluation, Tara Johnson

Graduate Theses and Dissertations

The two articles presented in this thesis used both quantitative and qualitative research methods to examine two distinct stages of communication campaigns: research and evaluation. In the quantitative study, students (n = 440) at the University of Arkansas were surveyed to determine their perceptions of the Arkansas Water Resources Center (AWRC), water resources, and water issues. A questionnaire was developed from an existing instrument, reviewed by a panel of experts, pilot tested, and revised. The researchers found participants were most aware (M = 3.23, SD = 1.14), concerned (M = 4.07, SD = 0.86), and interested (M = 4.10, SD …

Knowledge, Perceptions, And Outcomes Of Agricultural Communications Curriculum In Arkansas Secondary Agricultural Classrooms, Carley Payne Calico

Graduate Theses and Dissertations

The purpose of this mixed method study was to assess the effectiveness of agricultural communications curriculum developed and incorporated into a semester-long agricultural leadership and communications course for secondary agricultural education programs in Arkansas. This study was comprised of three parts including a pilot test, teacher training assessment, and a descriptive field test over a two-year period. For the pilot test portion of the study, students (N = 297) participated in newly developed instructional modules (careers, writing, design, and multimedia) predetermined by a committee of agricultural education and communications faculty at the University of Arkansas. The pilot test indicated students' …

Crisis Communication Needs Assessment: A Delphi Study To Enhance Instruction For Agricultural Communicators And Other Stakeholders, Allyson Ceary Mcguire

Graduate Theses and Dissertations

Agricultural communicators and industry stakeholders need to be able to develop, prepare and implement crisis communication plans to help assure the sustainability of the agriculture industry should a crisis event occur. A thorough exploration of possible options and needs for training crisis communicators is a needed study in the agriculture industry. Students learning to prepare for managing crises in real life situations are rarely taught in a hands-on, experiential manner. Students can read and analyze case studies pertaining to crises, but without having an actual crisis; little means exist for preparing students for real world situations. There is a need …