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Full-Text Articles in Agriculture
Consumer Perceptions And Knowledge Of Genetically Modified Organisms In Belgium: A Case Study Of The Potato Event, Maggie Jo Pruitt
Consumer Perceptions And Knowledge Of Genetically Modified Organisms In Belgium: A Case Study Of The Potato Event, Maggie Jo Pruitt
Agricultural Education, Communications and Technology Undergraduate Honors Theses
It is widely known that Europeans have the strongest resistance to genetically modified organisms (GMO). Despite biotechnology advancements in the United States and other countries, European Union (EU) policymakers continue to argue over market-driven GMO regulations. Because humans depend on agriculture for survival, they tend to be concerned with the fundamental risk of combining agricultural production and scientific/technological advancements. In 2011, scientists at a large research institution in Belgium planted a field trial of GM potatoes (during this time GM foods were not in the market). On May 29, an activist group arrived at the field and uprooted the potatoes. …
Millennial Alumni Perceptions Of Communications Media Utilized By The Dale Bumpers College Of Agricultural, Food And Life Sciences, Amanda Nicole Anthony
Millennial Alumni Perceptions Of Communications Media Utilized By The Dale Bumpers College Of Agricultural, Food And Life Sciences, Amanda Nicole Anthony
Graduate Theses and Dissertations
Alumni relationship cultivation serves as the foundation of higher education and must be maintained to keep graduates and alma maters connected. To evaluate the success of communications media in reaching recent graduates, classified as Millennials, this study sought to determine Millennial alumni perceptions of media distributed by the Dale Bumpers College of Agricultural, Food and Life Sciences (Bumpers College) from 2012 through 2014. Assessed communications media included The Graduate and AR Culture magazines, The Graduate e-newsletter, tailgate and mocktail party invitations, College website, and social media presences. Active and inactive Millennial alumni (N = 20) responses were gathered through …
A Mixed Methods Approach Of Communication Campaign Development And Assessment: Identifying The Needs Of An Audience And Determining The Value In Evaluation, Tara Johnson
Graduate Theses and Dissertations
The two articles presented in this thesis used both quantitative and qualitative research methods to examine two distinct stages of communication campaigns: research and evaluation. In the quantitative study, students (n = 440) at the University of Arkansas were surveyed to determine their perceptions of the Arkansas Water Resources Center (AWRC), water resources, and water issues. A questionnaire was developed from an existing instrument, reviewed by a panel of experts, pilot tested, and revised. The researchers found participants were most aware (M = 3.23, SD = 1.14), concerned (M = 4.07, SD = 0.86), and interested (M = 4.10, SD …
Knowledge, Perceptions, And Outcomes Of Agricultural Communications Curriculum In Arkansas Secondary Agricultural Classrooms, Carley Payne Calico
Knowledge, Perceptions, And Outcomes Of Agricultural Communications Curriculum In Arkansas Secondary Agricultural Classrooms, Carley Payne Calico
Graduate Theses and Dissertations
The purpose of this mixed method study was to assess the effectiveness of agricultural communications curriculum developed and incorporated into a semester-long agricultural leadership and communications course for secondary agricultural education programs in Arkansas. This study was comprised of three parts including a pilot test, teacher training assessment, and a descriptive field test over a two-year period. For the pilot test portion of the study, students (N = 297) participated in newly developed instructional modules (careers, writing, design, and multimedia) predetermined by a committee of agricultural education and communications faculty at the University of Arkansas. The pilot test indicated students' …