Agriculture Commons^™

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

Do Fas Large Export Sales Reports Move Commodity Futures Markets?, William Johnson

Graduate Theses and Dissertations

This study sought to determine if the Large Export Reports from the USDA Foreign Agriculture Service have any discernible market-moving impact on particular commodity futures markets. The effect of the reports on futures markets is investigated using four different methods: the average return event study approach, the multiple regression with binary variables model, the autoregressive time series model, and the event spline model. The average returns showed that the FAS's Large Export Sales Reports had no influence on the pricing of wheat futures, but did have a considerable impact on the returns from days before and after the release of …

Beef And Dairy Substitution Effects Associated With Carbon Labeling And An Information Intervention, Sara Gardner Hedgecock

Graduate Theses and Dissertations

Understanding consumer perceptions of carbon emissions in agriculture is a critical step to help increase the sustainability of food consumption. According to the Food and Agriculture Organization of the United Nations, 14.5 percent of all global anthropogenic GHG emissions are estimated to be represented by livestock (FAO), and cattle, raised for beef and milk, are the largest animal species responsible for emissions, comprising over 60 percent of the livestock sector’s emissions. This motivates this study’s analysis of beef and dairy milk products and alternatives. To better understand how consumers may substitute meat and milk products when provided with information about …

Crafting The Brand: Characterizing Consumer Perspective Of Brand Equity Among Microbreweries In Northwest Arkansas, Alyssa Johnson

Graduate Theses and Dissertations

Craft beer and craft breweries are on the rise across the United States and more importantly, in Arkansas. Throughout the past two decades, craft beer has gained popularity in the state of Arkansas as the number of craft breweries have risen across the state. However, there is currently little literature on how branding in craft breweries in Northwest Arkansas is used to gain and retain loyal consumers. This study aimed to add to the academic literature and provide practical recommendations to practitioners on how brand equity is built among craft breweries in Northwest Arkansas, using qualitative interviews. Marketing strategies of …

Societal Sustainability: Projects To Address The Three Dimensions Of A Sustainable Future, Braden K. Bateman

Graduate Theses and Dissertations

Sustainability is an important, commonly discussed societal goal regarding assurance of resources for the world to be able to enjoy a prosperous future. Three primary dimensions of sustainability include environmental, economic, and social sustainability, and objectives for various projects can be aimed at any of the three dimensions to pursue societal sustainability. Solar installations, which can be used to pursue environmental and economic sustainability, convert abundant sunlight to electricity, displacing fossil fuel use that contributes harmful greenhouse gases to the atmosphere. The regulatory environment at the state level has a significant impact on the feasibility of solar projects. At present, …

Use Patterns And Influencing Factors Of Irrigation Best Management Practices In The Lower Mississippi River Basin, Merri E. Day

Graduate Theses and Dissertations

This study uses the 2016 Irrigation Survey from Arkansas, Louisiana, and Mississippi to document the use of irrigation best management practices (IBMPs), analyze use patterns, and use quantitative methods to determine factors that influence producers’ decisions regarding IBMPs. IBMPs included in the survey can be grouped as: field management practices (zero-grade leveling, precision-grade leveling, end blocking, warped surface, and deep tillage), water flow control practices (computerized pipe-hole selection, multiple-inlet irrigation, surge irrigation, alternate wetting and drying, cutback irrigation, flow meters, and pump timers), water recovery/storage practices (tail-water recovery system and on-farm storage reservoir), and advanced irrigation scheduling practices (soil moisture …

Precise Nitrogen Recommendations Improve Economic And Environmental Outcomes In Arkansas Rice Production, Cristin Roberts

Graduate Theses and Dissertations

Soil testing has become an increasingly important tool in making agronomically efficient production management decisions. N-STaR is a N test used in rice production and is unique in its ability to selectively quantify soil organic-N compounds which are readily mineralizable for plant N uptake and contribute to growth and yield. This study uses historical (2002–2018) adoption rates of N-STaR, which is funded through Rice Checkoff funds, to calculate the total cost savings from N-STaR adoption. These cost savings alone would be the “typical” benefits used in a benefit-cost ratio of a public ally funded research program like N-STaR. However, we …

Characteristics Of Face-To-Face Communications In Agriculture Marketing And Customer Service, Ashlyn Ussery

Graduate Theses and Dissertations

As communication forms evolve, it is important for business leaders to not only follow the trends, but to be data-driven and make calculated decisions that are beneficial for their businesses. In this qualitative study, the researcher sought to describe how Arkansas Farm Bureau Federation used face-to-face and computer-mediated communication methods to communicate as an organization and the value their employees and members place on each communication method. Uses and Gratifications theory was used to guide this research and evaluate the results. This theory is unique in that it does not describe the effect media has on people, like many human …

Are Rice Markets In Bangladesh Efficiently Pricing Rice Based On Quality? An Empirical Assessment, Indrani Saha

Graduate Theses and Dissertations

Rice is an important staple for more than half of the world’s population and is the main staple in Bangladesh, accounting for 65 percent to 70 percent of the daily calorie intake. The importance of rice consumption and the high level of food insecurity in Bangladesh highlights the importance of having markets that efficiently price rice according to consumer preferences. This study aims to assess how effectively rice prices in Bangladesh are reflective of rice quality. More specifically, we estimate how the rice market is currently pricing selected rice quality attributes, such as broken percentage, chalk percentage, kernel size and …

The Influence Of Peer Irrigators On The Extensive And Intensive Margin Of Irrigation Techniques, Victoria Bailey

Graduate Theses and Dissertations

We examine how irrigation techniques in use by family and friends influence the use and share of land utilizing different irrigation techniques by Arkansas producers. A bivariate sample selection model simultaneously estimates how farm characteristics determine the use and explain the share of a farm that utilizes an irrigation technique. We find that the irrigation techniques in use by family and friends do affect the irrigation techniques a producer uses and the share of acres utilizing different irrigation techniques. A producer with a family or friend that uses end-blocking irrigation is 41% more likely to use end-blocking themselves. Having a …

Quality Determinates Of Rice Price In Open Bag Markets In Sub-Saharan Africa, Bailey Peterson-Wilhelm

Graduate Theses and Dissertations

Weaknesses in the grades and standards system in low-income countries across Sub-Saharan Africa undermine the transparency of agricultural markets. In the Democratic Republic of the Congo (DRC), Ghana and Mozambique rice is predominately sold in open bags and if rice price does not reflect its quality, then inefficiencies may lead to consumer welfare losses. Importantly, it is possible that impoverished communities are priced out of the market due to inflated and inefficient prices. The objective of this study is to examine determinates of rice price by estimating the impact of selected rice quality attributes on rice prices in DRC, Ghana …

Analyzing Purchase Behavior For Domestic And Imported Dry Wines In The U.S. Market Using Panel Data, Nadica Koskarovska

Graduate Theses and Dissertations

The objective of this study is to explore wine purchase behavior in the United States market, including different off-premise channels using AC Nielsen panel data and wine prices and rankings from the Wine Enthusiast database of wine reviews. The purpose of this thesis is to identify factors that impact customer loyalty to retail wine brands. In so doing my goal is to provide information that can be used to improve marketing efforts of small wineries that are seeking to grow into mainstream retail formats. The results suggest that efforts to build brand equity will be more successful if the brand …

Description Of Job Embeddedness In Arkansas County Extension Agents, Anika Parks

Graduate Theses and Dissertations

The Cooperative Extension System (CES) has had a long-standing problem with the retention of its county Extension agents (CEAs), who are in charge of running various programs in over 3,000 counties within the United States. When a CEA leaves a county, voluntarily or involuntarily, the community members are left without that leader, and their needs go unmet, which was proposed to increase voluntary turnover among CEAs even further. Arkansas CES has had its problems with turnover, and studying this issue through the lens of Job Embeddedness Theory was identified as a gap in the literature.

Job Embeddedness Theory is a …

Asymmetric Exchange Rate Pass-Through In Southeast Asian Rice Trade, Taylor Wiseman

Graduate Theses and Dissertations

Asian countries consume approximately 90% of the world’s rice supply. Between 2007 and 2014, Thailand, Vietnam, and India accounted for 60% of the world’s exports of rice. This paper estimates the impact of exchange rate fluctuations on bilateral trade flows in Southeast Asia. Because most Southeast Asian countries have state trading enterprises or agencies controlling rice trade, this analysis will provide insight as to whether these agencies respond to exchange rate fluctuations in a manner consistent with economic theory. Behavior inconsistent with economic theory could provide evidence of stabilizing domestic prices, market power, or export expansion policies. The analysis focuses …

Use Of Acetolactate Synthase-Inhibiting Herbicides In Inzen Grain Sorghum (Sorghum Bicolor L. Moench Ssp. Bicolor), Hunter Bowman

Graduate Theses and Dissertations

Grain sorghum is typically grown as a rotational crop in Arkansas because of its many benefits, one being the effective control of Palmer amaranth through the use of atrazine. However, limited options exist for postemergence (POST) control of weedy grasses within the crop. Inzen™ grain sorghum is the result of a nicosulfuron resistant weedy sorghum biotype cross-bred with a commercial line of grain sorghum. Inzen™ allows for safe use of over-the-top applications of nicosulfuron within the crop. Nicosulfuron is an acetolactate synthase (ALS)-inhibiting herbicide, which has historically been used in corn for control of weedy grasses. Experiments were conducted in …

Estimating Demand Elasticities For Rice In Benin, Ogoudele Simon Codjo

Graduate Theses and Dissertations

Rice consumption in Benin is increasing along with shifting consumer demand toward higher quality rice. In this context of changing demands, experimental estimation methods provide an effective way to estimate the current state of consumer preferences. We conducted a hypothetical choice experiment in 15 open markets in Benin to analyze the demand for rice and its substitutes. The results reveal that consumers value quality rice, even those in the low-income class. While high income consumers are more likely to choose high quality imported rice, low- and middle-income consumers are more likely to select high quality domestic rice among the set …

Producer Preferences For Alternative Irrigation Practices In The Arkansas Delta, Robert Edward Rosene

Graduate Theses and Dissertations

We use a bivariate sample selection model to address peer network effects on participation in and/or intensity of use of land being irrigated by alternative irrigation practices in the state of Arkansas. As groundwater in the state becomes more limited, the use of scientific scheduling, flowmeters, and more efficient row crop water application systems will allow producers to better manage water resources. We find relatively large, positive relationships between belonging to a peer network of the same irrigation practice and participation in that practice. Intensity of use of alternative irrigation techniques is mostly influenced by which crop type the practice …

Implications Of Rice Cultivar Selection To Optimize Returns From Crop Insurance, David Ethan Branscum

Graduate Theses and Dissertations

Rice production differs from most other field crops by distinct differences in yields across cultivars and rice producers being paid for yield after post-harvest milling. Using eleven years (2003-2013) of Arkansas harvest data from performance trials in six different locations, hybrids have 19% higher paddy yields and head rice yield rate 1.7% lower than conventional cultivars. Given the 2014 Farm Bill’s emphasis on crop insurance as a risk management tool for producers, these variations in yield among cultivars have significant implications for rice producers. Comparing national level, crop insurance data on corn, soybeans and rice indicates rice producers strongly prefer …

Comprehensive Poultry Supply Chain Model With Vertical And Horizontal Linkages: Implication Of Domestic And International Shocks, Hakan Unveren

Graduate Theses and Dissertations

According to USDA FAS, in 2017, the US was the largest broiler-producing country with 18.696 million metric tons and the second largest exporter of broiler products with 3.075 million metric tons (Brazil is the largest exporter with 3.847 million metric tons). Thus, around 83% of US production is consumed domestically. According to USITC, chickens are the most important protein source in the US, and Americans consume more chicken per capita than any other country. However, while the broiler industry is a key segment of US agriculture, it is underserved by large-scale supply-chain and trade models.

In this study, to fill …

Evaluation Of Herd Size Management Strategies, Colson A. Tester

Graduate Theses and Dissertations

This thesis is comprised of two studies examining the effects of price signal based herd size management strategies on profitability of cow-calf operations. Herd size management strategies were evaluated across the previous two cattle cycles, 1990-2014, using a fixed land resource and included a variety of production scenarios. These scenarios varied in terms of stocking rates, fertilizer applications rates, and calving season. Each scenario was also analyzed both with and without weather effects on forage production. Weather effects were simulated using a production index derived from satellite imagery across the observed 25-year period. Three herd size management strategies: i) constant …

Assessing Rice Consumers’ Preferences And Willingness To Pay In Haiti, Cleeford Pavilus

Graduate Theses and Dissertations

In the last 30 years, rice has become the number one food staple in Haiti, and rice imports have outpaced domestic production to supply the country’s increasing rice demand. Policy makers support the claim that increasing local rice supply will not only reduce the dependency on imported rice but also upheave the national economy. However, there is a lack of information on Haitian consumers’ preferences for rice to aid the development of the local rice supply chain. This research aims to bridge that gap by assessing Haitian consumer preferences and willingness to pay for selected rice quality characteristics. The results …

Risk And Return Comparisons Of Pre-Harvest Marketing Strategies, John Leander Turner V

Graduate Theses and Dissertations

This paper analyzes risk and returns associated with pre-harvest corn grain marketing strategies for the state of Arkansas. Farming is characterized by a volatile environment. Numerous risks are taken by producers in order to provide commodities that are bought and sold by various parties in the supply chain. Price, yield, and production costs vary daily and can have large variation between years. Risk and Return Comparisons of Pre-harvest Marketing Strategies examines the effectiveness of using pre-harvest marketing strategies to enhance returns and to mitigate inherent price risk in the Memphis cash corn market. Thirteen strategies are compared to the October …

Classifying Interdependencies In The Food And Agriculture Critical Infrastructure Sector, John Doerpinghaus

Graduate Theses and Dissertations

This work classifies examples of infrastructure interdependencies found in the food and agriculture critical infrastructure sector. Interdependencies are identified through an examination of rice and poultry agriculture throughout the state of Arkansas. The subtleties of interdependence examples in the food and agriculture sector are inadequately captured by the well-studied interdependence classification taxonomies. Through 39 interviews, we develop an understanding of the subtle temporal, geographic, and productivity scales of interdependence in over 100 examples and present five new, distinct classifications of interdependence: (1) dynamic physical, (2) dynamic geographic, (3) deadline, (4) delay, and (5) human, economic, and natural resource interdependencies. An …

Evaluating The Impacts Of Respondent Errors In Arms: A Case Of Farm Service Agency Loans, Louise Nicole Mcminn

Graduate Theses and Dissertations

Many studies have used the U.S. Department of Agriculture’s (USDA) Agricultural Resource Management Survey (ARMS) to research various aspects involving the agricultural sector in the United States. Since nonresponse and inaccurate reporting may cause significant bias in statistical analysis, research was conducted to determine the magnitude of response error on the farm debt section of the ARMS Phase III. A multinomial logit model identified demographic, structural, and financial characteristics of FSA Farm Loan Program (FLP) borrowers who refused to indicate if they had end of year farm debt, or who accurately or inaccurately classified their farm operations as having end …

Food Waste At Retail, Erin G. Killeen Davis

Graduate Theses and Dissertations

Food waste at retail represents forgone sales and embodies store management and disposal costs. Fresh produce is the largest contributing sector to food waste at retail and bulky, seasonal products are an added challenge when stores experience a high waste event. In order to improve, retailers need to better understand the costs of food waste, as well as how management strategies can impact these costs.

Using pumpkins as an example of bulky, seasonal products, a twofold research project was conducted to better understand contributors to, and costs of food waste at the retail level. In part one, using data from …

European Consumers' Attitudes Towards Cisgenic Rice, Anne-Cécile Delwaide

Graduate Theses and Dissertations

The enhancement of existing plant breeding techniques, such as cisgenesis, allows plant breeders to enhance an existing cultivar quicker and with little to no genetic drag. Cisgenesis is the genetic modification of a recipient plant with natural gene(s) from a sexually compatible plant. Unlike transgenesis, which is the genetic modification of a recipient plant with gene(s) from any non‐plant organism, or from a donor plant that is sexually incompatible with the recipient plant, the results of cisgenesis could occur naturally over time. Currently, both cisgenic and transgenic products are classified as genetically modified organisms (GMOs) and are labeled as such …

A Roadmap To Mindful Consumption Through Informative Labeling Practices: The Effects Of Sustainability Disclosure Formats On Consumer Product Evaluations, Yoon-Na Cho

Graduate Theses and Dissertations

Despite the interest of consumers in sustainable and environmentally friendly products, only a limited number of studies have focused on sustainability level disclosures for consumer packaged goods. The general overarching purpose of this dissertation is to extend the internal reference point and information processing literatures to better understand how consumers will process sustainability disclosures. Applying the theoretical lens of assimilation bias in conjunction with self-enhancement offers an important extension to prior work. Across two retail lab studies and four online experiments, I demonstrate that the perceived sustainability utility (i.e., the difference between a specific brand's level of sustainability and category-level …

Purchaser Preferences On Carbon Labels: Conventional Vs. Organic Milk, Mustafa Ozkan

Graduate Theses and Dissertations

Over the past several years, there has been growing attention concerning global warming/climate change and how humans are contributors. It is known that agricultural production is a main contributor of greenhouse gas emissions and the livestock sector is particularly significant because it is quoted as having between 3 and 18% of greenhouse gas emissions measured in CO2 equivalent pending different assumptions. Due to this, carbon footprint labeling has been described as a potential tool to inform consumers about greenhouse gases associated with food products and assist them with the necessary information to purchase products that help reduce greenhouse gas emissions. …