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Full-Text Articles in Agriculture
Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney
Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney
Journal of Applied Communications
Studies have shown that more people are getting their information through social media (SM). With so much misinformation presented in global media, it is difficult for consumers to distinguish what is true and what isn’t. With negative images and minimal context, consumers have a tendency to believe and trust what they see on SM. After IRB approval, a survey study was launched on Qualtrics and accessed via email. Using Instagram as platform, this study presented 5 cognitively and 5 emotionally oriented posts focused on the aspects of animal welfare, diet/health, and environment/sustainability. Prior to viewing the Instagram posts, study participants …
Cattle Producer Motivations And Willingness To Participate In Industry Animal Welfare Program Verification, Chase Decoite
Cattle Producer Motivations And Willingness To Participate In Industry Animal Welfare Program Verification, Chase Decoite
Master's Theses
As consumers have become increasingly interested in where their food comes from and how it is grown, the cattle and beef industry is without exception. Many consumers are beginning to question traditional animal husbandry practices and on-farm animal welfare protocol. It is essential that the food system meets new demands and understands consumer views. In order to address these concerns, the industry has rallied around the Beef Quality Assurance (BQA) program to set the standard for cattle welfare and beef quality, with the explicit goal of improving consumer confidence. The goal of this research is to determine if cattle producers …