Agriculture Commons^™

Characteristics Of Agricultural Communications Undergraduate Programs, Morgan Michelle Large

Graduate Theses and Dissertations

This study was designed to characterize agricultural communications undergraduate programs nationwide. A total of 41 undergraduate agricultural communications programs were identified via the National ACT database, Internet searches, and previous academic program research. Objectives included creating an accounting of existing programs, a description of those programs, identifying trends in program demographics, curriculum development and identifying top programs. This study employed a census approach and used a mixed methods design. A mixed-methods survey instrument was used to collect the data. The survey included questions to gain both qualitative and quantitative data to meet this study's objectives. The quantitative data were analyzed …

Millennial Alumni Perceptions Of Communications Media Utilized By The Dale Bumpers College Of Agricultural, Food And Life Sciences, Amanda Nicole Anthony

Graduate Theses and Dissertations

Alumni relationship cultivation serves as the foundation of higher education and must be maintained to keep graduates and alma maters connected. To evaluate the success of communications media in reaching recent graduates, classified as Millennials, this study sought to determine Millennial alumni perceptions of media distributed by the Dale Bumpers College of Agricultural, Food and Life Sciences (Bumpers College) from 2012 through 2014. Assessed communications media included The Graduate and AR Culture magazines, The Graduate e-newsletter, tailgate and mocktail party invitations, College website, and social media presences. Active and inactive Millennial alumni (N = 20) responses were gathered through …

Identification And Development Of The Support Needs In Nematology For Arkansas Cooperative Extension Personnel, Mia Gentry

Graduate Theses and Dissertations

County extension agents are vital to the land-grant university system and are responsible for transferring current, research-based knowledge from the university to the community. In-service training allows agents the means to maintain a current, sound knowledge base. Needs identified by leading nematologists led the researcher of this study to assess if nematology education was a topic that warranted in-service training development for Arkansas Cooperative Extension Service (CES) agents. The researcher also assessed agents' comfort level with job related technology. Of the respondents, 67% identified general knowledge of plant parasitic nematodes necessary to meet the needs of their clientele. Findings from …

A Mixed Methods Approach Of Communication Campaign Development And Assessment: Identifying The Needs Of An Audience And Determining The Value In Evaluation, Tara Johnson

Graduate Theses and Dissertations

The two articles presented in this thesis used both quantitative and qualitative research methods to examine two distinct stages of communication campaigns: research and evaluation. In the quantitative study, students (n = 440) at the University of Arkansas were surveyed to determine their perceptions of the Arkansas Water Resources Center (AWRC), water resources, and water issues. A questionnaire was developed from an existing instrument, reviewed by a panel of experts, pilot tested, and revised. The researchers found participants were most aware (M = 3.23, SD = 1.14), concerned (M = 4.07, SD = 0.86), and interested (M = 4.10, SD …

A Content And Visual Analysis Of Promotional Pieces Used To Promote The Arkansas Soybean Promotion Board, Amy Hughes

Graduate Theses and Dissertations

A communications campaign was developed for a commodity promotion board in the southern region of the United States with promotional pieces produced and disseminated by a third-party communications group to reach the general public, soybean producers, and animal agriculture producers target audiences through key themes and messages. A systematic, content-driven approach assessed the potential impact on perceptions of individuals. This study utilized a content and visual analysis based on semiotic theory to analyze creative pieces and focus groups to assess content quality and impact.

Many of the creative pieces displayed too many themes, and the themes did not accurately represent …

Knowledge, Perceptions, And Outcomes Of Agricultural Communications Curriculum In Arkansas Secondary Agricultural Classrooms, Carley Payne Calico

Graduate Theses and Dissertations

The purpose of this mixed method study was to assess the effectiveness of agricultural communications curriculum developed and incorporated into a semester-long agricultural leadership and communications course for secondary agricultural education programs in Arkansas. This study was comprised of three parts including a pilot test, teacher training assessment, and a descriptive field test over a two-year period. For the pilot test portion of the study, students (N = 297) participated in newly developed instructional modules (careers, writing, design, and multimedia) predetermined by a committee of agricultural education and communications faculty at the University of Arkansas. The pilot test indicated students' …