Agriculture Commons^™

Do Consumers Who Prefer Gluten-Free Also Prefer Organic?, Tatiana Drugova, Kynda R. Curtis

All Current Publications

This fact sheet summarizes results of an online survey that examined consumer preferences for labels on bread and cookies, focusing on the preferences for organic and gluten-free labels and how they relate to the consumer wheat/gluten intolerance/avoidance.

Farm Shops: A Direct-To-Consumer Extended Season Opportunity, Kynda R. Curtis, Emily Rice, Susan L. Slocum, Karin E. Allen

All Current Publications

This fact sheet discusses the impact of the expanding food tourism and local food movements on the demand for locally-produced goods, how farms shops can cater to that demand, the advantages and disadvantages of farms shops for both growers and consumers, and best practice suggestions for operating farm shops.

Targeting Farmers' Markets In Utah: Understanding Fresh Produce Pricing, Kynda R. Curtis, Karli Salisbury, Ruby Ward, Carrie Durward

All Current Publications

This fact sheet focuses primarily on farmers’ market price comparisons to assist fresh produce growers in determining which produce varieties have the highest premiums, the range of prices they can expect, and any considerations for production method, seasonality and market location. This information will be useful for growers as they develop production plans and a marketing strategy, including varieties and farmers’ market locations that may be most profitable.

Does Consumer Knowledge Of Organic Production Standards Influence Demand For Organic And Non-Gmo Labeled Foods?, Tatiana Drugova, Kynda R. Curtis

All Current Publications

This fact sheet summarizes a study conducted on consumer willingness to pay (WTP) for organic and non-GMO labels alone and in combination for bread and cookies, and how consumer knowledge that organic is non-GMO and overall organic knowledge of organic standards impacts WTP.

Local Food Entrepreneurship Support, Needs And Gap Analysis, Karin E. Allen, Ruby Ward

All Current Publications

This study looks at the current needs as well as resources available to identify gaps in services and provide recommendations about how programs could be improved or added in support of the Utah food production system. An in-depth background on FICs is presented, followed by a brief description of Utah’s food climate. The methodology used and the analysis, followed by .final recommendation is included.

Utah Urban Small-Scale Mixed Vegetable Production Costs And Returns - 5 Acres, 2015, Kynda Curtis, Shawn Olsen, Katie Wagner

All Current Publications

Sample costs and returns to produce mixed vegetables under drip irrigation and sold through direct markets in the Davis, Salt Lake, and Utah County of Utah are presented in this fact sheet. It is intended to be a guide used to make production decisions,determine potential returns and prepare business and marketing plans.

Utah Urban Small-Scale Mixed Vegetable Production Costs And Returns - 2 Acres, 2015, Shawn Olsen, Kynda Curtis, Katie Wagner

All Current Publications

Sample costs and returns to produce mixed vegetables under drip irrigation and sold through direct markets in the Davis, Salt Lake, and Utah County of Utah are presented in this fact sheet. It is intended to be a guide used to make production decisions,determine potential returns and prepare business and marketing plans.

Characterizing The Face Value Of The "Buy Local" Movement, Kynda Curtis

All Current Publications

This fact sheet offers a few insights into the "buy local" movement, specifically the type of people who purchase specialty or differentiated food products, the rationale behind their purchases and their pricing expectations.

Structural Change Of The Western United States Alfalfa Hay Market And Its Effect On The Western United States Dairy Industry, Joseph Patrick Cann

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Alfalfa is the fourth largest commodity grown in the Western U.S., representing 20% of the crop acreage over the past twenty years. In the last five years alfalfa hay price has doubled from what it was previously, indicating a possible structural change in the market. This research project was completed to test for this structural change using econometric analysis of the important demand components of alfalfa price. In addition to this, simulations of an average Utah dairy were completed to examine which ratio of forage crops provided the highest economic return to the operation.

To analyze the structural change of …

Grand County Crop Production Costs And Returns, 2013, Michael Johnson, Kynda Curtis

All Current Publications

This fact sheet is intended to be a guide used to make production decisions, determine potential returns and prepare business and marketing plans.