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Full-Text Articles in Agriculture
Marketing Effects On Consumer Retention And Expenditures In Central Kentucky And North Central Tennessee Floral Industry, Danielle L. Berkshire
Marketing Effects On Consumer Retention And Expenditures In Central Kentucky And North Central Tennessee Floral Industry, Danielle L. Berkshire
Masters Theses & Specialist Projects
Florists in today’s industry are competing against mass-markets that are able to buy and sell fresh-cut flowers at low prices in bulk. Mass-markets offer little or no design or other services. Consumers find it convenient to order flowers online through wire services, paying large fees to order flowers. Order gatherers pose as local floral shops taking consumers orders online or by phone then call the local florist to fill orders. Packaged flowers became popular in the early 2000’s ordering flowers directly from the farm to the consumer. Rural and metropolitan areas of Central Kentucky and North Central Tennessee were surveyed. …