Open Access. Powered by Scholars. Published by Universities.®

Life Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Social Media

Discipline
Institution
Publication Year
Publication
Publication Type
File Type

Articles 1 - 30 of 31

Full-Text Articles in Life Sciences

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal Jan 2024

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …


Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner Dec 2023

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …


Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney Sep 2023

Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney

Journal of Applied Communications

Studies have shown that more people are getting their information through social media (SM). With so much misinformation presented in global media, it is difficult for consumers to distinguish what is true and what isn’t. With negative images and minimal context, consumers have a tendency to believe and trust what they see on SM. After IRB approval, a survey study was launched on Qualtrics and accessed via email. Using Instagram as platform, this study presented 5 cognitively and 5 emotionally oriented posts focused on the aspects of animal welfare, diet/health, and environment/sustainability. Prior to viewing the Instagram posts, study participants …


Social Media Use, Connectedness, And Depression In Graduate Students, Marisa Gretz, Stephen R. Poteau, Robert A. Ditomasso, Michael B. Roberts May 2021

Social Media Use, Connectedness, And Depression In Graduate Students, Marisa Gretz, Stephen R. Poteau, Robert A. Ditomasso, Michael B. Roberts

Research Day

This study will examine the relationship between social media use, sense of connectedness, and depression among graduate students. Graduate students are often disconnected from their social supports due to their program's demands; additionally, the risk of depression in this population has been established in the literature. The impact of social media on depression has been investigated, and the results are discrepant. The relationship between a sense of connection, the use of social media, and depression in a graduate student population has not yet been explored. Graduate students at The Philadelphia College of Osteopathic Medicine (PCOM) and other universities studying psychology, …


The Effects Of Emotionally Appealing Messages On Perceptions About Marine Plastic Pollution: Implications For Science Communication On Social Media Outlets, Shelby Miller May 2020

The Effects Of Emotionally Appealing Messages On Perceptions About Marine Plastic Pollution: Implications For Science Communication On Social Media Outlets, Shelby Miller

Honors Theses

Marine plastic pollution (MPP) is one of the most pressing problems in the world today with many effects on ecological, economic, and social aspects of society. Global plastic production is around 322 million tons, with 10% of the world’s plastic products entering the ocean every year. Environmental campaigns use humor and shock in order to influence consumer behavior in regard to plastic products. Such approaches are important to utilize on social media in order to effectively communicate the issues posed by MPP. In this study, students and staff at the University of New Haven campus were given a survey containing …


Constructing A Series Of Informative Videos And Building Social Media Platforms For Save One Soul Animal Rescue League, Cassandra Munroe Apr 2020

Constructing A Series Of Informative Videos And Building Social Media Platforms For Save One Soul Animal Rescue League, Cassandra Munroe

Senior Honors Projects

Approximately six million animals enter shelters each year. Of those six million animals, about two million are killed each year. Due to the lack of spaying and neutering and overcrowding, especially in the southern states of the U.S., the population of animals in high-kill shelters is alarming. Save One Soul Animal Rescue League (SOSARL) is a volunteer-driven non-profit dog rescue founded and based in Rhode Island. The mission of SOSARL is to permanently rehome homeless, neglected, abandoned, and at-risk dogs. The majority of the dogs rehomed by SOSARL are transported from overcrowded high-kill shelters in the Southern U.S. or from …


Assessing Social Media For Themes Of Trisomy 18 And 13, Falecia Metcalf Apr 2020

Assessing Social Media For Themes Of Trisomy 18 And 13, Falecia Metcalf

Theses and Dissertations

Themes within virtual communities have been explored examining topics such as prenatal diagnosis and termination for fetal anomalies, and it is known that when receiving a diagnosis of trisomy 18 or 13 parents may turn to online resources for information and emotional support. Knowledge of what content patients may encounter on various social media platforms about prenatal testing for trisomy 18 and 13 at large has not yet been established. However, this information would aid healthcare professionals in providing anticipatory guidance for patients using social media.

This study is a preliminary scan of social media to identify content areas and …


Utilizing Twitter To Communicate Risk After A Natural Disaster, Taylor K. Ruth, Teresa Suits, Ashley Mcleod-Morin, Ricky W. Telg Feb 2020

Utilizing Twitter To Communicate Risk After A Natural Disaster, Taylor K. Ruth, Teresa Suits, Ashley Mcleod-Morin, Ricky W. Telg

Journal of Applied Communications

Hurricane Michael hit the Florida panhandle as a category five hurricane on October 10, 2018. One of the risks after a hurricane is the spread of mosquito-borne disease due to standing floodwaters, which provide perfect breeding grounds for mosquitoes. People often turn to social media during times of crisis to receive up-to-date information. Therefore, there is a need to understand how to use social media to communicate about risks after a natural disaster. The purpose of this study was to explore how Twitter was used to communicate about mosquito control before and after Hurricane Michael and was guided by the …


The Relationship Between Social Media Engagement And Psychological Well-Being In College Students At The University Of New Hampshire, Emily G. D'Antonio Jan 2020

The Relationship Between Social Media Engagement And Psychological Well-Being In College Students At The University Of New Hampshire, Emily G. D'Antonio

Honors Theses and Capstones

Social media use has increased substantially in recent years, and for the college-aged population, social media is often the leading method of communication. Research indicates this reliance on digital connection could have a negative impact on the health of young adults (Bagroy et al., 2017). The college years are a time of personal growth and defining actions, yet can also be burdened by mental health issues related to stress, anxiety, and depression (Hunt & Eisenberg, 2010). Acknowledging these trends, the current study explores how college students’ specific frequency and intentionality while interacting on social media relates to their psychological well-being. …


Resisting Industrial Food Systems On The Web: How Non-Profit Organizations Use Digital Technology For Sustainability Education, Aleksandr Segal May 2019

Resisting Industrial Food Systems On The Web: How Non-Profit Organizations Use Digital Technology For Sustainability Education, Aleksandr Segal

Dissertations, Theses, and Capstone Projects

This thesis examines the link between how community-based organizations use digital tools with the fundamentally resistance-based philosophy that these organizations have at the core of their mission. It aims to uncover how non-profit organizations (NPOs) that work in community development through food and agriculture use digital tools, and how their digital communication strategies relate to issues of resistance to neoliberalism and industrialization in the food and agriculture sectors.

Using a foundation of existing literature on food and agriculture, climate change and waste management, critical theory, and technology in pedagogy, this thesis will contextualize how non-profits resist neoliberal regimes of de-traditionalization …


A Sentiment And Content Analysis Of Twitter Content Regarding The Use Of Antibiotics In Livestock, Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, Sherice Gearhart Dec 2018

A Sentiment And Content Analysis Of Twitter Content Regarding The Use Of Antibiotics In Livestock, Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, Sherice Gearhart

Journal of Applied Communications

On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was brought on by the role growth promoters in livestock production play in the development of antibiotic resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to explore sentiment and characteristics of social media content and the characteristics of the key influencers …


A Mobile-Based Intervention For Obesity Prevention Among Female College Students In Saudi Arabia: A Randomized Controlled Trial, Abeer Hussain Alssafi Nov 2018

A Mobile-Based Intervention For Obesity Prevention Among Female College Students In Saudi Arabia: A Randomized Controlled Trial, Abeer Hussain Alssafi

FIU Electronic Theses and Dissertations

College students transitioning from adolescence into early adulthood may encounter new stresses, which may lead to unhealthy weight-related behaviors and weight gain. Students gain approximately 4-9 pounds during their first 2 years in college. Health behaviors in this population pose an increased risk because they tend to persist into adulthood. In Middle Eastern countries including Saudi Arabia, student obesity is on the rise. About 24% of female college students were overweight or obese in Saudi Arabia in 2015. This dissertation describes the development of a mobile intervention program using Instagram and a self-tracking app to minimize the risk of overweight/obesity …


Under The Needle: Understanding The Benefits And Misconceptions Of Vaccinations, Desmond Davis Apr 2018

Under The Needle: Understanding The Benefits And Misconceptions Of Vaccinations, Desmond Davis

Student Writing

By and large, medical and government institutions such as the CDC have been primarily responsible for educating the public on the necessities of vaccinations, and quelling fears regarding them. As the world becomes more connected, proponents of the anti-vaccination movement find common ground via social media platforms and other outlets from which to confirm preexisting notions that vaccines are detrimental to recipients. This places a burden on both the aforementioned institutions as well as the general public to deal with potential outbreaks before they either resurge from previously low infectivity rates, or before they reach epidemic proportions.


Animal Welfare Frames: How Social Media Messages Bridge The Gap Between The Protein Industry And Consumers, Olivia Norton Dec 2017

Animal Welfare Frames: How Social Media Messages Bridge The Gap Between The Protein Industry And Consumers, Olivia Norton

Graduate Theses and Dissertations

The two articles in this thesis used content analysis to analyze and compare animal welfare related website and Twitter content of the top five animal protein producing companies in the United States. In the first article, the animal welfare website content of Cargill, Tyson Foods Inc., Smithfield, JBS® and Sysco were analyzed for persuasive frames, common topics, and key terminology to describe their corporate positions on animal welfare. Sysco’s main page devoted to animal welfare dominated the word count with 1,045 words, while JBS®’s main animal welfare page used only 265 words to communicate the company’s views. The most commonly …


Agricultural Communications Lesson Plans For High School Agriculture Programs, Caitlin Anne Stanton Nov 2017

Agricultural Communications Lesson Plans For High School Agriculture Programs, Caitlin Anne Stanton

Agricultural Education and Communication

In today’s workforce, individuals are expected to be able to communicate effectively through all means of communication. This includes video, graphics, emails, social media, and in person. In the agriculture industry, these means of communication have become crucial to promoting agricultural literacy throughout the world. It is important for young people to have a grasp on professionally utilizing these communication methods so that they can use them in future careers as well as advocating for the agriculture industry. The role of technology and social media is rapidly increasing in everyday life and becoming a key learning tool in secondary education. …


What Are People Tweeting About Zika? An Exploratory Study Concerning Its Symptoms, Treatment, Transmission, And Prevention, Michele Miller, Tanvi Banerjee, Roopteja Muppalla, William L. Romine, Amit Sheth Apr 2017

What Are People Tweeting About Zika? An Exploratory Study Concerning Its Symptoms, Treatment, Transmission, And Prevention, Michele Miller, Tanvi Banerjee, Roopteja Muppalla, William L. Romine, Amit Sheth

Kno.e.sis Publications

Background: In order to harness what people are tweeting about Zika, there needs to be a computational framework that leverages machine learning techniques to recognize relevant Zika tweets and, further, categorize these into disease-specific categories to address specific societal concerns related to the prevention, transmission, symptoms, and treatment of Zika virus.

Objective: The purpose of this study was to determine the relevancy of the tweets and what people were tweeting about the 4 disease characteristics of Zika: symptoms, transmission, prevention, and treatment.

Methods: A combination of natural language processing and machine learning techniques was used to determine what people were …


Hashtagging Your Health: Using Psychosocial Variables And Social Media Use To Understand Impression Management And Exercise Behaviors In Women, Caitlyn Hauff Dec 2016

Hashtagging Your Health: Using Psychosocial Variables And Social Media Use To Understand Impression Management And Exercise Behaviors In Women, Caitlyn Hauff

Theses and Dissertations

Our society has become heavily reliant on social media, especially in the health and exercise domain. Social and environmental factors impact females’ body image perceptions and create body image disturbances, yet little research is dedicated to the exploration of how social media, and social comparisons through social media exposure, impact exercise behaviors and body image perceptions in females. Considering Perloff's (2014) theoretical model, the current study explored how the interaction between individual psychosocial variables and social media use predict exercise behaviors and engagement in impression management in women. Using a mixed methodological approach, the specific aims of this study were …


Intent Classification Of Short-Text On Social Media, Hemant Purohit, Guozhu Dong, Valerie L. Shalin, Krishnaprasad Thirunarayan, Amit P. Sheth Dec 2015

Intent Classification Of Short-Text On Social Media, Hemant Purohit, Guozhu Dong, Valerie L. Shalin, Krishnaprasad Thirunarayan, Amit P. Sheth

Kno.e.sis Publications

Social media platforms facilitate the emergence of citizen communities that discuss real-world events. Their content reflects a variety of intent ranging from social good (e.g., volunteering to help) to commercial interest (e.g., criticizing product features). Hence, mining intent from social data can aid in filtering social media to support organizations, such as an emergency management unit for resource planning. However, effective intent mining is inherently challenging due to ambiguity in interpretation, and sparsity of relevant behaviors in social data. In this paper, we address the problem of multiclass classification of intent with a use-case of social data generated during crisis …


A Quick Guide For Building A Successful Bioinformatics Community., Aidan Budd, Manuel Corpas, Michelle D Brazas, Jonathan C Fuller, Jeremy Goecks, Nicola J Mulder, Magali Michaut, B F Francis Ouellette, Aleksandra Pawlik, Niklas Blomberg Feb 2015

A Quick Guide For Building A Successful Bioinformatics Community., Aidan Budd, Manuel Corpas, Michelle D Brazas, Jonathan C Fuller, Jeremy Goecks, Nicola J Mulder, Magali Michaut, B F Francis Ouellette, Aleksandra Pawlik, Niklas Blomberg

Computational Biology Institute

"Scientific community" refers to a group of people collaborating together on scientific-research-related activities who also share common goals, interests, and values. Such communities play a key role in many bioinformatics activities. Communities may be linked to a specific location or institute, or involve people working at many different institutions and locations. Education and training is typically an important component of these communities, providing a valuable context in which to develop skills and expertise, while also strengthening links and relationships within the community. Scientific communities facilitate: (i) the exchange and development of ideas and expertise; (ii) career development; (iii) coordinated funding …


On Using Synthetic Social Media Stimuli In An Emergency Preparedness Functional Exercise, Andrew Hampton, Shreyansh Bhatt, Gary Alan Smith, Jeremy S. Brunn, Hemant Purohit, Valerie L. Shalin, John M. Flach, Amit P. Sheth Feb 2015

On Using Synthetic Social Media Stimuli In An Emergency Preparedness Functional Exercise, Andrew Hampton, Shreyansh Bhatt, Gary Alan Smith, Jeremy S. Brunn, Hemant Purohit, Valerie L. Shalin, John M. Flach, Amit P. Sheth

Kno.e.sis Publications

This paper details the creation and use of a massive (over 32,000 messages) artificially constructed 'Twitter' microblog stream for a regional emergency preparedness functional exercise. By combining microblog conversion, manual production, and a control set, we created a web based information stream providing valid, misleading, and irrelevant information to public information officers (PIOs) representing hospitals, fire departments, the local Red Cross, and city and county government officials. PIOs searched, monitored, and (through conventional channels) verified potentially actionable information that could then be redistributed through a personalized screen name. Our case study of a key PIO reveals several capabilities that social …


Gender-Based Violence In 140 Characters Or Fewer: A #Bigdata Case Study Of Twitter, Hemant Purohit, Tanvi Banerjee, Andrew Hampton, Valerie L. Shalin, Nayanesh Bhandutia, Amit P. Sheth Jan 2015

Gender-Based Violence In 140 Characters Or Fewer: A #Bigdata Case Study Of Twitter, Hemant Purohit, Tanvi Banerjee, Andrew Hampton, Valerie L. Shalin, Nayanesh Bhandutia, Amit P. Sheth

Kno.e.sis Publications

Public institutions are increasingly reliant on data from social media sites to measure public attitude and provide timely public engagement. Such reliance includes the exploration of public views on important social issues such as gender-based violence (GBV). In this study, we examine big (social) data consisting of nearly fourteen million tweets collected from Twitter over a period of ten months to analyze public opinion regarding GBV, highlighting the nature of tweeting practices by geographical location and gender. We demonstrate the utility of Computational Social Science to mine insight from the corpus while accounting for the influence of both transient events …


Discovering Perceptions In Online Social Media: A Probabilistic Approach, Derek Doran, Swapna S. Gokhale, Aldo Dagnino Nov 2014

Discovering Perceptions In Online Social Media: A Probabilistic Approach, Derek Doran, Swapna S. Gokhale, Aldo Dagnino

Kno.e.sis Publications

People across the world habitually turn to online social media to share their experiences, thoughts, ideas, and opinions as they go about their daily lives. These posts collectively contain a wealth of insights into how masses perceive their surroundings. Therefore, extracting people’s perceptions from social media posts can provide valuable information about pertinent issues such as public transportation, emergency conditions, and even reactions to political actions or other activities. This paper proposes a novel approach to extract such perceptions from a corpus of social media posts originating from a given broad geographical region. The approach divides the broad region into …


Assisting Coordination During Crisis: A Domain Ontology Based Approach To Infer Resource Needs From Tweets, Shreyansh Bhatt, Hemant Purohit, Andrew J. Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach Jun 2014

Assisting Coordination During Crisis: A Domain Ontology Based Approach To Infer Resource Needs From Tweets, Shreyansh Bhatt, Hemant Purohit, Andrew J. Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach

Kno.e.sis Publications

Ubiquitous social media during crises provides citizen reports on the situation, needs and supplies. Previous research extracts resource needs directly from the text (e.g. "Power cut to Coney Island and Brighton beach" indicates a power need). This approach assumes that citizens derive and write about specific needs from their observations, properly specified for the emergency response system, an assumption that is not consistent with general conversational behavior. In our study, Twitter messages (tweets) from Hurricane Sandy in 2012 clearly indicate power blackouts, but not their probable implications (e.g. loss of power to hospital life support systems). We use a domain …


Cursing In English On Twitter, Wenbo Wang, Lu Chen, Krishnaprasad Thirunarayan, Amit P. Sheth Feb 2014

Cursing In English On Twitter, Wenbo Wang, Lu Chen, Krishnaprasad Thirunarayan, Amit P. Sheth

Kno.e.sis Publications

Cursing is not uncommon during conversations in the physical world: 0.5% to 0.7% of all the words we speak are curse words, given that 1% of all the words are first-person plural pronouns (e.g., we, us, our). On social media, people can instantly chat with friends without face-to-face interaction, usually in a more public fashion and broadly disseminated through highly connected social network. Will these distinctive features of social media lead to a change in people's cursing behavior? In this paper, we examine the characteristics of cursing activity on a popular social media platform - Twitter, involving the analysis of …


The Use Of Social Media And The Impact Of Support On The Well-Being Of Adult Cystic Fibrosis Patients, Margaret Anne Faust Jan 2014

The Use Of Social Media And The Impact Of Support On The Well-Being Of Adult Cystic Fibrosis Patients, Margaret Anne Faust

Theses and Dissertations

Cystic fibrosis (CF) is the most common, life-limiting autosomal recessive condition disorder of Caucasians. CF is a chronic condition that requires daily treatment of symptoms, the stress of which can have mental health consequences. Due to the potential for cross contamination of bacterial infections, individuals with CF are discouraged from meeting in person and must find other venues to receive support. Social media provides the opportunity for individuals with CF to communicate and provide support. We hypothesized a positive correlation between the patients' health-related quality of life and the amount of time spent on CF-related social media sites. We expected …


Crisis Response Coordination In Online Communities, Hemant Purohit Jun 2013

Crisis Response Coordination In Online Communities, Hemant Purohit

Kno.e.sis Publications

During recent crises, citizens (sensors) are increasingly using social media to share variety of information- situation on the ground, emerging needs, donation offers, damage, etc. In such an evolving ad-hoc community, how can we extract actionable nuggets from the social media streams to aid relief efforts? This doctoral consortium presentation summarizes a framework to analyze social data and manage information to assist coordination by focusing on three important questions to answer: Whom to coordinate with, Why to coordinate and How to coordinate, with exemplary insights for needs and availability from the recent disaster events.


What Kind Of #Communication Is Twitter? A Psycholinguistic Perspective On Communication In Twitter For The Purpose Of Emergency Coordination, Hemant Purohit, Andrew Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach Jul 2012

What Kind Of #Communication Is Twitter? A Psycholinguistic Perspective On Communication In Twitter For The Purpose Of Emergency Coordination, Hemant Purohit, Andrew Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach

Kno.e.sis Publications

The present research aims to detect coordinated citizen response within social media traffic to assist emergency response. We use domain-independent linguistic properties as the first step in narrowing the candidate set of messages for domain-dependent and computationally intensive analysis.


Framework For The Analysis Of Coordination In Crisis Response, Hemant Purohit, Andrew Hampton, Valerie L. Shalin, Amit P. Sheth, John M. Flach Feb 2012

Framework For The Analysis Of Coordination In Crisis Response, Hemant Purohit, Andrew Hampton, Valerie L. Shalin, Amit P. Sheth, John M. Flach

Kno.e.sis Publications

Social Media play a critical role during crisis events, revealing a natural coordination dynamic. We propose a computational framework guided by social science principles to measure, analyze, and understand coordination among the different types of organizations and actors in crisis response. The analysis informs both the scientific account of cooperative behavior and the design of applications and protocols to support crisis management.


Marketing Channels And Internet Technology Used By Specialty Crop Farmers, Sandamali Kanaththa Kankanamge Jan 2012

Marketing Channels And Internet Technology Used By Specialty Crop Farmers, Sandamali Kanaththa Kankanamge

LSU Master's Theses

An online survey was used to collect data on specialty crop farms in 2010 in Louisiana. The objectives included evaluation of familiarity with the Louisiana Food MarketMaker website and the All about Blueberries website, about marketing channels used, and the adoption of electronic and Internet based technologies to assist with marketing of differentiated products. Variables included use and effectiveness of marketing channels, level of use and quality of internet service, use of Internet-based functions and applications, barriers to internet use, frequency of use and usefulness of social media and smart phones, effectiveness of and familiarity with MarketMaker and All about …


Dynamic Associative Relationships On The Linked Open Data Web, Pablo N. Mendes, Pavan Kapanipathi, Delroy H. Cameron, Amit P. Sheth Apr 2010

Dynamic Associative Relationships On The Linked Open Data Web, Pablo N. Mendes, Pavan Kapanipathi, Delroy H. Cameron, Amit P. Sheth

Kno.e.sis Publications

We provide a definition of context based on theme, time and location, and propose a mixed retrieval/extraction model for the dynamic suggestion of trending relationships to LOD resources.