Life Sciences Commons^™

Cashmere Marketing Is A New Income Source For Central Asian Livestock Farmers, R. H. Behnke, C. Kerven, S. Aryngaziev, N. Malmakov, H. Redden, A. Smailov, K. A. Galvin

IGC Proceedings (1997-2023)

Some indigenous goats in the Central Asian republics of Kazakstan, Kyrgyzstan and Tajikistan produce good quality cashmere (Millar 1986). International processors have recently been buying this cashmere. (Kerven et al., 2005), but Central Asian producers are not equipped to take full advantage of these new marketing opportunities. The U.S. AID Global Livestock-Collaborative Research Support Program project, "Developing Institutions and capacity for sheep and fiber marketing in Central Asia" is working to increase the income of small-scale livestock farmers through improved cashmere marketing.

Assessment Of Kansas Beef Producers’ Perception And Knowledge Level Of Business-To-Consumer Marketing, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of this study was to assess the perception and knowledge level of Kansas beef producers regarding business-to-consumer marketing.

Study Description:A digital survey was created to assess the perception and knowledge level of business-to-consumer (B2C) marketing of Kansas beef producers. The survey was disseminated to Kansas beef producers utilizing the Shop Kansas Farms online social networking group.

Results:Results from this study showed that 25.5% of beef producer respondents (n = 41) raise another species in addition to beef. It was found that 50.0% of survey respondents sold 20 or fewer head of finished beef cattle in …

A Systematic Review Of Marketing Practices Used In Online Grocery Shopping: Implications For Wic Online Ordering, Leslie Hodges, Caitlin M. Lowery, Priyanka Patel, Joleen Mcinnis, Qi Zhang

Community & Environmental Health Faculty Publications

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) plans to allow participants to redeem their food package benefits online, i.e., online ordering. As grocery shopping online has become more common, companies have developed strategies to market food products to customers using online (or mobile) grocery shopping platforms. There is a significant knowledge gap in how these strategies may influence WIC participants who choose to shop for WIC foods online. This review examines the relevant literature to (1) identify food marketing strategies used in online grocery shopping platforms, (2) understand how these strategies influence consumer behavior and consumer …

Evaluation Of Kansas Beef Consumers’ Awareness And Understanding Of Business-To-Consumer Marketing, L. K. Decker, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of the study was to determine the understanding and knowledge level of consumers purchasing beef in a business-to-consumer (B2C) format within Kansas.

Study Description:A digital survey was created to evaluate consumers’ familiarity and satisfaction of buying beef in a B2C format. The survey was made available for a two-week period to consumers utilizing the Shop Kansas Farms online social media group.

Results:Results of the survey showed 93% of consumers (n = 174) reported having previously purchased beef products from a local producer or locker. Of these, 63.1% reported that their most recent purchase was their …

Cisadon Forest Coffee Ecotourism Marketing Model: Fields Notes, Tommy Christomy, Fabianus Hiapianto Koesoemadinata, Rahmatia Ayu, Sunu Wasono, Frans Asisi Datang

Journal of Environmental Science and Sustainable Development

Cisadon is one of the villages that has coffee as one of the main sources of income for the local community. This research develops the marketing of Cisadon Forest Coffee through the ecotourism sector. Based on applied research, this research proves that the synergy between Kampung Atas and Kampung Bawah can improve the quality of coffee production in Kampung Cisadon. Cisadon Coffee production is developed by conducting sports tourism activities in a virtual race with the focus of Cisadon Coffee as a marketing icon. This research aims to increase community engagement and marketing of Cisadon Forest Coffee. By involving the …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Healthy Eating At Providence College, Katelyn Breen, Alexis Carabetta, Lilah Milton, Katharine Shaughnessy

School of Business Student Scholarship

Katelyn Breen ’24, Major: Marketing

Alexis Carabetta ’24, Major: Marketing

Lilah Milton ’24, Major: Marketing

Katharine Shaughnessy ’24, Major: Marketing

Faculty Mentor: Dr. Kevin Newman, Marketing

Our marketing group surveyed 100 Providence College students about their healthy eating choices and level of satisfaction of Ray Dining Hall’s healthy eating options. From the data collected, we discovered most students are unsatisfied with Ray Dining Hall and they suggested the need for a greater variety of healthy eating options. Based on this information, our group put together three recommendations that Providence College Dining should implement: 1) provide students with healthy eating instructions; …

Proceedings Of The 2022 Passion Fruit Conference: Growing The U.S. Passion Fruit Industry A Strategic Conference For: Growers, Marketers, Researchers, And Stakeholders, Eric T. Stafne

Coastal Research and Extension Center Publications

We are pleased to deliver these proceedings of the passion fruit conference that was held in Homestead, Florida on June 14 and 15, 2022. It was a culmination of a lot of hard work by many people, most of them listed in the previous page. However, it would not have been a success without the attendees who came from various parts of the country to share their experiences growing passion fruit. What follows in these proceedings are the slides of the presentations with by notes taken by attendees along with notes taken of discussion regarding the five priority topic areas: …

Attitudes Of Fruit And Vegetable Farmers Towards Organic Farming In Kathmandu Valley, Nepal, Dilip Nandwani, Dinesh Jamarkattel, Khem Raj Dahal, Ritikshya Poudel, Suman Giri, Toya Nath Joshi

Agricultural and Environmental Sciences Faculty Research

Organic farming is increasingly popular among the farmers of Kathmandu valley. However, the organic growers have been facing issues in production, organic certification, and product marketing. To date, little is known about the challenges faced by the organic growers in Kathmandu valley. This study aimed to explore the status of organic farming, attitudes of farmers towards organic farming, their suggestions for improvement, and strengthening the value chain of organic products. Face-to-face interviews were conducted at Agriculture Knowledge Centre, Lalitpur, Nepal during December 2019 with 37 organic growers directly or indirectly involved in organic farming. The results showed that organic growers …

Examining Consumer Perceptions And Behaviors Toward Hemp-Based Products, Hannah Lacasse

Graduate College Dissertations and Theses

Although its relevance has ebbed and flowed, hemp production has persisted over several centuries. Over time, its popularity has been interrupted by competing products, public health concerns and regulatory barriers. A renaissance of hemp production has emerged in the U.S., particularly after regulatory barriers fell in 2014 and 2018. This has given rise to a growing market of diverse hemp-based food, medicinal, textile and industrial products. Adding to the political, technological and financial challenges facing this nascent industry is a demonstrated need for consumer behavior research on how products made with hemp-based ingredients are received, if at all, by consumers. …

Mediator Margins In The Dairy Supply Chain And Factors Influencing Marketing Preferences In Eastern Mediterranean Region Of Turkey, Mehmet Feri̇t Can, Ayteki̇n Günlü, Yilmaz Aral, Tuğba Sarihan Şahi̇n, Mehmet Saltuk Arikan

Turkish Journal of Veterinary & Animal Sciences

The purpose of this study is to identify the shares of the intermediaries in the Eastern Mediterranean region milk supply chain (I) and to estimate the factors influencing the raw milk marketing preferences of milk producers (II). The research was conducted in 2017 with 102 dairy farms and 36 dairy industry enterprises in Hatay, Kahramanmaraş, and Osmaniye provinces. As a result of the research, it was found that 85% of the milk produced by dairy farms was offered to the market, 65% of the milk entering the supply chain was transferred to the dairy industry and the average capacity utilization …

Effect Of Marketing Through Value Added And Video Sales On Feeder Cattle Prices, Amanda Trotter

MSU Graduate Theses

Feeder cattle marketing opportunities for producers in Missouri continue to expand. Missouri ranks within the top ten U.S. States in beef cow inventory and is a major feeder calf exporter. Selecting the appropriate marketing opportunity can have a dramatic impact on the income of the cattle producer. Feeder cattle marketing opportunities include value-added program sales, video auctions, as well as the traditional live cattle auction. A long-term study comparing these marketing opportunities in a single livestock market in Missouri has not been conducted. The objective of this study is to analyze cattle characteristics that can influence market price in feeder …

Fostering Community Supported Agriculture In Utah, Kelsey Hall, Roslynn Brain

All Current Publications

This curriculum contains seven modules that describe the fundamentals of CSA, CSA marketing and outreach, CSA management, CSA pricing, CSA crop planning, legal concerns for CSA operations, and additional resources.

Long-Distance Cycling Routes: Economic Impacts, Best Practices, And Marketing Strategies, Elizabeth Depew, Jordan Smith

All Current Publications

Strategic efforts from state tourism offices and local governments amplify the economic benefits of bicycle tourism and help to define the character and identity of rural communities. We synthesize research on this topic as a guide to the economic benefits that come from bicycle tourism, and offer best practices for developing long distance cycling routes that support bicycle tourism.

Consumer Food Socialization In The School And Home, Ashley Deutsch Cermin

Graduate Theses and Dissertations

Consumer socialization literature has focused on individual socialization agents and their isolated effects. However, as John (1999) pointed out, children do not grow up in a social vacuum. Instead, the multitude of agents socializing children find their narratives interacting and their effects continually shaped and co-created. To understand how school-age children learn about food, I interrogate the complexity of socialization in three essays.

In the first essay, I take an ethnographic approach to investigate the interactive effect peers and adults, namely service workers, have on children’s food socialization in a public-school lunchroom. By combining a Loseke’s (2007) layered narrative model …

Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs

Journal of Applied Communications

Agritourism is recreational travel for agricultural activities. Agricultural operations benefit from income diversification, the public receives hands-on agricultural experiences, and rural communities benefit from economic development. However, agritourism operators have reported challenges in marketing. As social media becomes increasingly important in tourism marketing, the purpose of this research is to describe overall Facebook activity related to Oklahoma agritourism. A quantitative content analysis was conducted on 174 Facebook pages of Oklahoma agritourism operations to describe posts, public interaction, events, and advertisements. Oklahoma agritourism operations had a mean of 1,330 page likes, and 69% of Facebook pages had posts during the sample …

Mongolian Pastoralism–Nomadism And Marketing, Ralph Van Gelder, Nigel Brown, Dorlig Shombodon

IGC Proceedings (1997-2023)

Mongolian pastoralism is a treasured “art” and tradition, honoured for its resourcefulness and maintained by the national social and political environment, but in the modern world it is an anachronism. Modern market requirements, enforced by domestic and international consumers, are rendering current Mongolian pastoralism unsustainable. Traditional nomadic herding is a subsistence activity. The products of modern herders are traded in domestic and international markets, hence modern nomadic herding is a profit making activity, in which product specification to satisfy consumers has to be the driver for grazing management and pasture utilisation considerations.

Comparing Social Media And Postal Mailings In Forestry Extension Program Marketing, Jason Gordon, Marc Measells, John Willis, Brady Self

Journal of Human Sciences and Extension

This report describes a project that tested social media versus traditional postal mailing advertising for a series of forestry Extension educational programs. Forestry Extension clientele have diverse backgrounds and include landowners, urban tree owners, communities, agencies, and others, and vary widely by sociodemographic and ownership characteristics. Such diversity creates challenges for technology transfer, including initial client contact, participation in educational programming, and realization of learning objectives. The Mississippi State University Forestry Extension program has attempted to address these challenges through social media marketing and in-person impact evaluation. An online marketing strategy resulted in 39% of clients becoming aware of and …

Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King

Journal of Applied Communications

Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall …

Marketing Toward The Future, Niki Whitley, Susan Schoenian

Professional Agricultural Workers Journal

Abstract

United States goat producers face many challenges with regards to marketing. Although the demand for goat products is increasing, the market is fractured. There is a general lack of infrastructure and many producers do not sell their animals or products for fair or profitable prices. Production costs are too high, and there is a need to improve production efficiency. Imports pose a challenge to US goat producers, as domestic production cannot compete with the availability and lower cost of imports. Government regulations hinder market development because non-commercial slaughter is an important aspect of goat marketing, and regulations keep many …

Pigs And Poultry, Nicole Burton

Sustainability Education Resources

This course provides students with a farmer’s perspective on the management, production and marketing of poultry and pigs on a small farm. This course will address the advantages of having pigs and poultry and will review basic care, processing options, regulations, marketing and finances. The course will be structured around lectures, farm visits, guest lectures and acquiring hands on skills. We will explore different alternative farming systems that utilize animals to enhance their production. At the end of this course, students will be able to utilize pigs and poultry as an integral part of their small farm plan.

Sistema De Ensilaje Como Modelo De Producción En El Municipio De San José Departamento Del Guaviare, Nelby Nerieth Urrego Ramos

Ingeniería Agronómica

El presente trabajo se basó en el desarrollo del proyecto productivo a través de un sistema de ensilaje como modelo de producción en el municipio de San José departamento del Guaviare, en el que se describe la metodología y resultados obtenidos del desarrollo de cada uno de los componentes trabajados en el proyecto. En cuanto al componente de ingeniería agronómica se implementó una hectárea de maíz (Zea mays) del híbrido ATL 200 en el municipio de San José, con fines de ensilaje para consumo animal principalmente ganado bovino. De tal forma, que el componente de emprendimiento se basó en la …

La Ahuyama (Cucurbita Moschata Duch) Como Alternativa De Ingresos En El Municipio De El Carmen De Bolívar, Departamento De Bolívar, Pedro José Romero De Ávila

Ingeniería Agronómica

El proyecto productivo se desarrolló en la vereda Mala Noche, municipio de El Carmen de Bolívar (Bolívar), dicho proyecto tuvo como propósito ofrecer mediante la implementación, producción y comercialización en 5.000 m² de ahuyama (C. moschata) una alternativa de agro-negocios para los agricultores de la región. En el presente trabajo se describe el desarrollo del proyecto a través de todas las etapas del cultivo: establecimiento, manejo agronómico, cosecha y comercialización (anexo 24). Para ello se realizó un análisis económico que permitió conocer la rentabilidad del proyecto, adicionalmente, se describen los canales de comercialización utilizados del producto que pueden llegar a …

Las Compras Públicas Locales Como Estrategia Para La Comercialización E Integración De Las Organizaciones De Productores Agroalimentarios En El Departamento Del Meta, David Orlando Cabra Ramírez

Maestría en Agronegocios

La presente investigación además de proyectarse como requisito para la obtención del título de postgrado correspondiente se concibió a partir de la oportunidad de generar una propuesta concreta que aportará a las líneas estratégicas de trabajo identificadas por la Gobernación del departamento del Meta, para sus próximas administraciones. En este sentido, se identificó la problemática existente en el sector agropecuario departamental y las dificultades habituales que enfrentan las organizaciones de productores agropecuarios formalizados para comercializar sus productos y como tal obtener la retribución correspondiente. A partir de esto, el documento se centra en analizar el contexto departamental buscando identificar los …

Spatial Considerations For Implementing Two Direct-To-Consumer Food Models In Two States, Marilyn Sitaker, Jared T. Mcguirt, Weiwei Wang, Jane Kolodinsky, Rebecca A. Seguin

College of Agriculture and Life Sciences Faculty Publications

To open new markets, some farmers have adapted direct-to-consumer (DTC) models, such as Community Supported Agriculture (CSA), to reach new settings or audiences. We compared sociodemographic and geospatial contexts to farmers' experience with one of two DTC innovations: a cost-offset CSA for low-income families and food boxes distributed through rural convenience stores. We geocoded addresses of thirteen farms and DTC pickup sites in two U.S. states (Vermont and Washington) and calculated road network distances from pickup to supermarket, farmers' market, and farm. We compiled Census block-level demographic and transportation data, and compared it to postseason interviews to explore the effect …

Islands In A Sea Of Aaruul: Globalization And Mongolian Cheesemakers, Pearse Anderson

Independent Study Project (ISP) Collection

Despite being a sparsely-populated country with less than 2% of its land arable, Mongolia has developed a rich and complex food culture, notably for its meat and dairy products, which could soon be at an historic high thanks to the tens of millions of animals on Mongolian pastureland. Many Mongolians and non-Mongolians view the countryside as a sea of milk that is currently being underutilized for economic exploitation. Various projects, whether funded and organized by international NGOs, the Mongolian government, or private companies, have tried to use Mongolian’s dairy resources to fill Mongolian demand, with more recent private ventures also …

Berry Good Programming: An Examination Of Consumers’ Purchasing Intent Of Florida Strawberries In Out-Of-State Markets, Taylor K. Ruth, Joy N. Rumble

Journal of Human Sciences and Extension

Florida strawberry producers have faced increased competition and difficulties marketing their products over recent years. The purpose of this study was to explore eastern United States consumers’ purchasing intent of Florida strawberries to develop communication and marketing strategies for Florida strawberries in a competitive market. The Theory of Planned Behavior (TPB) guided the research, and focus groups were conducted in North Carolina, Tennessee, Ohio, Massachusetts, and New York. Participants had positive attitudes toward purchasing Florida strawberries, and past experiences and interactions with others influenced their purchasing intent, but their perceptions of behavioral control were low. Participants with neutral attitudes and …

Production And Marketing Of Indigenous Cash Crops: The Experience Of Women Farmer-Entrepreneurs In Mountain Province, Philippines, Joyce D. Cuyangoan

Journal of Public Affairs and Development

This study focused on the production factors and marketing mix of five indigenous cash crops cultivated by 67 women farmer- entrepreneurs in the municipalities of Tadian and Lower Bauko in Mountain Province, Philippines. The study used descriptive statistics and applied profit analysis in the analysis of its findings. Results of this study show that the factors that limit the respondents’ production are limited access to transportation, rainfed irrigation, and limited access to agricultural inputs and loans. In marketing their produce, it was found that the respondents have limited knowledge on processing, packaging, labeling, promoting and financial record keeping. They can …

Implementación De Un Sistema De Producción De 2000 M2de Tomate (Solanum Lycopersicuml.) En El Municipio De Algeciras Huila, Con Fines Comerciales, Víctor Ricardo Montaño Estrada

Ingeniería Agronómica

El presente trabajo tiene como finalidad ofrecer una alterativa para contribuir en la sostenibilidad familiar mediante la implementación, producción y comercialización de 2000 m2 de tomate de mesa. Se describe detalladamente la metodología para el desarrollo del proyecto desde el establecimiento del cultivo hasta su producción y comercialización, también, se llevó acabo la ejecución del componente de investigación cuyo objetivo fue evaluar tres tipos de podas y su efecto en la producción del cultivo de tomate (S. lycopersicum L.) bajo las condiciones de Algeciras Huila, siendo la poda una de las prácticas que influyen en la calidad, tamaño e inocuidad …

Risk And Return Comparisons Of Pre-Harvest Marketing Strategies, John Leander Turner V

Graduate Theses and Dissertations

This paper analyzes risk and returns associated with pre-harvest corn grain marketing strategies for the state of Arkansas. Farming is characterized by a volatile environment. Numerous risks are taken by producers in order to provide commodities that are bought and sold by various parties in the supply chain. Price, yield, and production costs vary daily and can have large variation between years. Risk and Return Comparisons of Pre-harvest Marketing Strategies examines the effectiveness of using pre-harvest marketing strategies to enhance returns and to mitigate inherent price risk in the Memphis cash corn market. Thirteen strategies are compared to the October …